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Local New Oriental branches are helping entrepreneurs to seize the coffee market.

Published: 2026-01-16 Author: World Gafei

Last Updated: 2026/01/16, A professional barista of Jiangxi New Oriental Cuisine Institute said that in the coffee industry, it is easy to say it is easy to do well, and it is not easy to say it is not easy. Many people enter the industry and want a piece of the pie, but some people do not understand coffee and think it is very simple. In fact, for those who have known it deeply, they know that it is not simple. It can be said that everyone rushes out with the same coffee beans and the same tools.

A professional barista of Jiangxi New Oriental Cuisine Institute said that in the coffee industry, it is easy to say it is easy to do well, and it is not easy to say it is not easy to say. Many people enter the industry and want a piece of the pie, but some people do not understand coffee and think it is very simple. In fact, people who have in-depth understanding know that it is not simple. It can be said that the same coffee beans, the same tools, everyone rushes out of the taste is different. The reason is that temperature control, time control, wrist stability, can directly affect the taste and flower effect, the taste of coffee is not good, the loss of customers is serious, failure is inevitable.

The market of coffee economy is huge, and the competition is fierce. Systematic learning is necessary to win this battle. Only in this way can we get twice the result with half the effort in entrepreneurship. Several sets of data can explain China's "coffee prospect": first, China's coffee demand is growing at an average annual rate of 15% to 20%, with more than 200 million potential coffee consumers in China. "in the near future, China will certainly become the world's largest consumer of coffee." According to relevant experts, at present, the major consumer countries in the world, including the United States and Brazil, have an annual consumption of more than 1 million tons, but compared with China and their population base, coupled with China's annual double-digit demand growth rate, it is believed that they will soon surpass them. Therefore, the prospect of coffee in the domestic market is very broad.

In the modern fast-paced work and life style, more and more people begin to experience and enjoy the coffee culture, study, communicate and even work in cafes. The charm of culture is the charm of the market. Nowadays, cafes with their own characteristics are springing up, and cafes are no longer a simple place to drink coffee. In the era of "mass entrepreneurship and innovation", more and more entrepreneurs want to seize the coffee market.