There is a new mode for cafes to join. Can you open the market?

Coffee hopes to accelerate its development in China in the next five years, establish a more perfect network of coffee cars, and join the catering industry to pass on the global brand concept to more domestic consumers. In addition, city operators can invest in and buy industrial funds, in addition to enjoying the fruitful results of large-scale operation in their areas, if there is such a coffee brand operation model with four characteristics, will you pay attention to: A. do not do physical stores, push "smart mobile coffee carts" in prime locations, avoid rent and decoration pain points, do not fear rent pressure. B. light entity, but reject fast food, coffee quality is unambiguous, "hand-made" and "drip" can be provided. C. the product iteration frequency and ability are high, the operator invests less but the business return ability is good. D. well-known investment institutions endorse, rich in brand resources, to build a coffee O2O platform efforts. Large chains monopolize the entire coffee industry, but only offer cloned products that lack differentiation and surprise. Hope to break this situation in the future, provide consumers with better quality, more convenient, more personalized, healthier coffee ① in the growth and increment to enhance the quality, there is an urgent need for model innovation in terms of the development of China's coffee market, catering to join the growth rate and increment is enough, the urgent problem to improve how to avoid a large number of newborn cafes have the same face. The best way to prevent sameness is innovation, not a single product innovation, but more innovation in the mode of operation, which can lead to genetic changes in cafes. Who says you need a brick-and-mortar store to open a coffee shop? Who says cafes that don't need physical stores can only be sold online? ② combines feelings with the market better. At present, most of the industry statistics are the growth rate of new cafes. If someone calculates the speed at which cafes are closed, it may also be "shocking". "everyone has a dream of a cafe." what the Chinese coffee market lacks most is feelings, and what is lacking is the attitude of combining the market and feelings rationally. ③ needs to lead the development of the new star foreign coffee industry. Due to cultural differences, it is more mature than China, there are more endogenous brands, and the market competition is more sufficient. However, in the current Chinese mainland market, multinational chain coffee brands still occupy the majority of consumer awareness, the development of China's coffee industry, need a new leading brand to tear out an industry breakthrough.