A small step for China, a big step for fine coffee in China
(standard King Coffee beans)
The competition is divided into five dimensions for evaluation, so that diversity can achieve more outstanding possibilities. At the award ceremony, whether shortlisted or not, all the coffee farmers involved in Colombian coffee cultivation rushed to the scene to witness the first Colombian coffee competition, with cheers, applause and tears. witness another form of "bumper harvest".
Among the coffee auctions that entered the finals, Castillo coffee beans from Morro Azul Manor in Tolima province attracted a lot of attention because they won the title of best acidity and best special flavor. Sure enough, this coffee bean is also expected to become the "standard king bean".
(reported by foreign media)
-the public welfare gains from competitions and auctions will be directly benefited by farmers-
In the competition system, a prize of US $10,000 is set up for each sub-award to be awarded to the farmer, and the auction proceeds after the competition are also transferred directly to the farmer.
These practical economic incentives can better help local farmers. On the one hand, it will enable them to gain greater confidence, affirm their efforts, and see the market space and broad future of fine coffee; second, farmers will get the proceeds from auction, so that they can have more energy and financial resources to invest in coffee cultivation and research, and make greater contributions to the sustainable development of fine coffee.
(owner of Morro Azul Manor, bid Wangdou)
-this is the first time that a Chinese coffee brand has become the standard king.
As a representative of Chinese coffee brands, Malone Coffee, which won the bid for the first time, such a small step may be a big step for Chinese boutique coffee.
The quality of life is gradually valued by more and more Chinese consumers, and instant coffee is also gradually shrinking, making the development momentum of boutique coffee in China far beyond the initial level of a boutique coffee culture.
With the brand concept of "only for a good cup of coffee", Meron Coffee pursues the ultimate, improves its quality from the source, and continues to explore for the sake of this good cup of coffee for the Chinese people, even after being invited to participate in the Colombian quality contest. Mellon began a more in-depth journey of searching for beans in Colombia.
Looking for more high-quality manor direct cooperation, across the links of intermediate traders to ensure quality and supply stability, but also through better prices to bring boutique coffee to more people. Mellon said that in the future, we will continue to cooperate with manors in producing areas around the world, and help farmers in the public interest, so as to make efforts for the improvement of coffee quality and sustainable development.
At present, Biao Wang Dou has come to China with the end of Meron Coffee's search for beans in Colombia. Let's look forward to tasting the excellent flavor of this King of beans.
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