Analysis on the realization of the Standardization Mode of Coffee franchisees from the Beverage Industry

Service standardization. Many people choose to enter the coffee shop not only to drink a cup of coffee, but also to enjoy the environment, atmosphere and service provided by the coffee shop. Therefore, the quality and service level of the coffee shop attendants also determine whether the coffee shop can maintain and expand passenger flow. Coffee joining the brand headquarters should carry out unified training for the waiters of each store, inculcate brand culture and values, and convey the service concept of customer first.

Technical standardization. The low degree of standardization in the coffee industry is one of the main reasons for the slow development of coffee. Coffee joining headquarters should provide unified training for relevant technical personnel to ensure that the technology learned is unified, so as to avoid the standardization of products with different tastes in coffee shops of the same brand. At present, the speed of preparing and serving meals in the coffee industry is uneven. Taking a comprehensive view of McDonald's, KFC, Starbucks and other successful catering enterprises, what they have in common is standardized operation and management. Coffee joining brand headquarters should set unified standards for the number of drinks in each store, the quantity of food, the type and amount of raw materials needed for each product, and the production steps. In order for everyone to produce the same product according to the standard, the standardization of product production reduces the impact of baristas' technical level on product quality. To improve customers' dining experience coffee is a relatively new industry, which started relatively late in China and has great market potential. But if you want to develop in this industry, you still need to master certain skills. In order to realize the chain and large-scale coffee chain, we should first learn the industrial production process and standardized business model, instead of talking about innovation or challenges. At present, the common problem in coffee franchisees is that each franchise is random and there is no unified standard, such as the degree of coffee grinding, materials, barista experience and so on. Coffee franchisees should learn from the rational thinking of Western-style fast food and master its standardized business model. Coffee is a fashionable drink that many people like now. In this hot summer, a cold drink is the best drink to relieve the summer heat. Therefore, beverage joining is the choice of many investors and entrepreneurs at this stage. "Coffee", a relatively small-bourgeois drink, is also a better investment project. With the increasing acceptance of coffee, more and more coffee shops are springing up in the market. How can coffee brands come to the fore among many brands? The most important thing is to standardize the management of franchisees.