Founder with dream passion-resign to open a coffee inn
Opportunities are always left to those who are prepared. For Gaoliang, entrepreneurship has been dormant for nearly 10 years. At Nanhai Farm, Huangzhu Town, Dingan County, 50 kilometers away from Haikou, the tea industry moistens the undulating hills. "Tea culture + tourism" is the connotation culture of Gao Liang's ideal rural music.
In 2002, Gaoliang, who worked from his hometown in Hunan to Nanhai Farm, set his sights on the untouched land in the tea farm-a wasteland overgrown with weeds, but in his eyes it was an extremely precious fertile field. Clean up the wasteland and plant lychee, betel nut, jackfruit, overlord brown and other trees, Gaoliang began to make use of the wasteland, and believe that one day it will become the beginning of his own business.
"at first, I just wanted to grow something into it, but as for what I want to do in the future, it still depends on opportunity." Gao Liang frankly said that he is a rural person and has a deep attachment to the land. Thousands of family wealth is not as good as thousands of miles of fertile land, Gao Liang threw all his savings into the renovation of the wasteland.
A few years later, the strategy of building an international tourism island in Hainan was put forward, which once again pushed Hainan's tourism industry to the most exciting part. As soon as there are many tourists, food, shelter and entertainment will become an inevitable point of consumption. Relying on the tea farm in Nanhai Farm, Gaoliang began to lay out 75 mu of land. "with the development of social economy, people will miss the leisurely life more and will integrate play, accommodation, entertainment and food into one. I just see the opportunity. I'm going to open a farmhouse." In Gaoliang's view, returning to the countryside is the best choice for people living in cities after they are tired of life, and this is people's "rural plot".
In 2009, Gaoliang began to make a preliminary conception of farm music. Five years later, he and several partners began to lay out the rural ideal: twister, air dryer, shredder and other instruments, which are necessary tools in the tea production process. The highlight design will make these machines into copper sculptures at the proportion of 1:1. Put in the farmhouse music, how a leaf becomes tea, you can find the answer here. In the lake side of Nongjiale, the water view house is a major feature of Nongjiale. From the appearance, the high and pointed roof is quite European architectural style, and the blue tile is actually a new plastic glazed tile with good performance of environmental protection and heat dissipation, living near the water. Look at the falling clouds sprinkling on the surface of the water, with unique amorous feelings; in the wilderness behind the house, there are rice fields planted by nearby villagers, four seasons changing, colorful, a school of natural scenery. On the other side of the farm music, patches of fruit groves are swaying and rattling, and whenever the fruit is ripe, picking satisfies the tourists'"fun".
From 2002 to the present, this ideal has spanned a journey of 14 years, and it continues to be successful with the construction of Hainan International Tourism Island.
Entrepreneurial passion on the coast
If listening to the wind in the mountains and forests is a kind of interest in tourism, then taking a nap at the seaside is another kind of leisure.
Twenty years ago, the netizen Big tail Wolf was still a high-spirited teenager. Because of his love for the sea, as soon as he graduated from college, the big-tailed wolf came to Hainan.
The setting sun sprinkled in the sea area of Wenchang, driving through the Qinglan Bridge in Wenchang, and then driving a few kilometers along the rural road to Xiadong Village, Dongjiao Town. The entrance to the village is an idle primary school, and the stone wall mottled by time is impressively inscribed with the words "Jianyu Primary School". The Dongjiao time Inn is an idle primary school transformed by the Big tail Wolf and two friends into a Nanyang style residence.
Repair the "rickety" doors and windows and paint them in the color of the sea, pull back an old fishing boat from the seaside and put it in the courtyard, spread the unwanted pebbles under the tree, match a rattan rocking chair, lie under the tree, and enjoy a pleasant time. With the introduction of the concept of Hainan International Tourism Island, tourism is closely related to every inch of land in Hainan.
The big-tailed wolf, who is over 40, decided to start an inn with his friends. "it's not an impulse." it's a kind of passion. We hope to have our own inn and stand in the wind in nature. Here, people can talk, meet, go back to basics, speak freely, and I can realize my entrepreneurial dream. " The entrepreneurial blueprint he outlined is the passion gathered by his love throughout his life.
Although the lower east village where the inn is located is relatively remote, "Big tail Wolf" believes that with economic development, people with higher incomes prefer to choose self-driving travel, "car + navigation", everything is easy and casual.
Because of his love for the sea, the big-tailed wolf pays special attention to the changes in the sea. In the past, the coastline from Qinglan Bridge to Dongjiao Town was covered with clear water and various coral reefs, but in recent years, coastal farming has polluted the sea and made this beautiful scene disappear. Big-tailed Wolf says that the establishment of the inn is also expected to explore the economic transformation of the local people. "if there is a more environmentally friendly way, why don't we leave a piece of pure land for ourselves?" "Big-tailed wolf" refers to the distant seaside, listening to the surging waves, but also can taste the fresh food in the sea. Not far from the inn, there is the freshest wild seafood by the sea. When tourists visit the inn, they can buy the newly caught catch from the fishermen. Obtaining wealth in a simpler and environmentally friendly form is a win-win situation that the big-tailed wolf is eager to establish with local fishermen.
- Prev
The 26th World Coffee Science Congress held in Kunming
Liu Lianyu, president of the Export-Import Bank of China, Yu Dingcheng, vice chairman of the Provincial Committee of the Chinese people's political Consultative Conference and chairman of the Provincial Federation of Industry and Commerce, Sun Handong, academician of the Chinese Academy of Sciences, and other guests attended the opening ceremony. On behalf of the provincial government, he Duanqi welcomed the guests attending the meeting. He said that Yunnan is one of the earliest provinces in China to grow coffee, and has formed a complete industrial chain from planting, processing, consumption to marketing, the coffee industry.
- Next
The competition in Kunming cafes is fierce, and the war is imminent, but Yunnan coffee has no chance to participate in the war.
Speaking of the first well-known coffee chain brand to enter Kunming, it is actually Shangdao Coffee from Taiwan. In 2000, Shangdao Coffee entered Kunming. The first store opened in Bailian Parkson Building, and the second store was in Chuncheng Road Moore Building. But more than 10 years later, Shangdao Coffee still has only three stores in Kunming, and the first two stores have been closed. Around the world, it can challenge Starbuck.
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