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The domestic coffee market is subdivided, and consumers' choices are more personalized.

Published: 2026-01-16 Author: World Gafei

Last Updated: 2026/01/16, It is reported that China's annual coffee sales volume in China's coffee consumption market is growing by about 15% a year, which is much higher than the 2% annual growth rate of the international market. Coffee consumption may exceed 150 billion yuan in the next five years, while students and white-collar workers are growing into the main coffee consumption force. It is said that the cafe is a place full of stories, whether it is coffee makers or coffee drinkers, they are all people with stories.

It is reported that China's annual coffee sales volume in China's coffee consumption market is growing by about 15% a year, which is much higher than the 2% annual growth rate of the international market. Coffee consumption may exceed 150 billion yuan in the next five years, while students and white-collar workers are growing into the main coffee consumption force.

It is said that a cafe is a place full of stories, whether it is a coffee maker or a coffee drinker, there are people with stories, because people who know how to drink coffee are people who know how to live, and only if you have really lived, can you tell a story. Coffee is an attitude, people who know how to appreciate coffee, will know how to taste coffee reflected in the artistic conception of coffee. Just like those who love life, they will know how to cherish the happiness at present.

A cup of coffee a day refines life.

Whether you are an accomplished businessman, an independent musician, a writer, a white-collar office worker who is working hard in life, or a student who is busy studying, the cafe will provide an ideal place for friends who love life and have inspiration and ideas for good coffee, good music, good books and good friends.

Coffee contains caffeine, after entering the body will promote sympathetic excitement, thus eliminating drowsiness, improve blood circulation, the body also feels warm, do not feel tired, so there is a "refreshing" effect.

"I think the taste of Blue Mountain suits me, but the beans of Golden Manning are also good."

With the improvement of people's understanding and awareness of coffee, coffee consumption is no longer the original extensive type, but replaced by the breakdown of their respective categories, including taste, origin, baking degree and mature season. More and more consumers prefer personalized coffee varieties that suit their tastes. This is the reporter's most profound experience at the recent Beijing International Coffee Exhibition.