Mondelez Launches First Farmer Training Hub in Vietnam

Vietnam’s coffee farmers now have a new resource to sharpen their growing techniques and improve both crop yields and bean quality — thanks to the world’s second-largest coffee company. Mondelez International has opened its first dedicated farmer training center in the country, targeting long-term improvements in how Vietnamese coffee is grown and processed.

The center, called 'Coffee Creates Happiness,' will provide 1,500 local coffee farmers with free training in its first phase. The program is designed to directly help growers raise both productivity and the standard of their coffee output.

What Is Mondelez Doing in Vietnam?

Mondelez International, formed after the split of Kraft Foods, is already the biggest global buyer of Vietnamese coffee. The company has committed to investing at least $200 million in a sustainability initiative called 'Coffee Creates Happiness' by 2020. This project is aimed at supporting 1 million Vietnamese coffee farmers and businesses.

The newly opened training center in Vietnam is the first of its kind established by Mondelez. Its immediate goal is practical: to help farmers grow better coffee through improved methods. This move also ensures Mondelez can meet 100% of its coffee sourcing needs for sales plans prior to 2015 — entirely from Vietnam.

Why Focus on Farmer Training?

Improving farming practices at the origin is critical for enhancing both the volume and quality of coffee produced. By offering free training to 1,500 coffee farmers initially, the center addresses key gaps in cultivation knowledge, processing techniques, and business skills among Vietnamese growers.

The training is not just about increasing yield — it’s also about helping farmers become more successful entrepreneurs. According to Mondelez Chairman Hubert Weber, the initiative aims to build local capacity by improving production and business abilities through collaboration with partners.

What’s in the Coffee Creates Happiness Project?

The 'Coffee Creates Happiness' program is a major sustainability push. Mondelez has pledged a minimum investment of $200 million by 2020 to aid Vietnamese coffee communities. That funding is intended to reach and uplift 1 million farmers and enterprises across the country’s coffee-growing regions.

Key parts of the project include:

• Establishment of farmer training centers, starting with the one in Vietnam
• Provision of free training courses focused on sustainable growing and processing
• Support for improving both coffee yield and quality
• Long-term commitment to sourcing Vietnamese coffee for global Mondelez products

Frequently Asked Questions

What is Mondelez International?

Mondelez International is the world’s second-largest coffee company and a major global snacks manufacturer. It was formed after the split of Kraft Foods and is now the largest buyer of Vietnamese coffee worldwide.

Where is the new coffee training center located?

The first Mondelez coffee training center, named 'Coffee Creates Happiness,' has been established in Vietnam.

How many farmers will the center train?

In its first phase, the center plans to offer free training to 1,500 Vietnamese coffee farmers.

What is the Coffee Creates Happiness project?

'Coffee Creates Happiness' is Mondelez’s sustainability initiative to support coffee farmers. It includes training, resources, and investments aimed at improving coffee production and farmer livelihoods.

How much money is Mondelez investing in Vietnam coffee farmers?

Mondelez has committed to investing at least $200 million in the Coffee Creates Happiness project by 2020 to support 1 million Vietnamese coffee farmers and businesses.

Will Mondelez source all its coffee from Vietnam?

Yes, following the opening of the new center, Vietnam coffee will fully meet Mondelez’s sales plan requirements up to 2015.

Recommended FrontStreet Beans from Vietnam

Explore FrontStreet Coffee’s Vietnamese offerings like the Vietnam Medium Roast, known for its balanced profile with notes of caramel, nuts, and mild acidity. For something with more body, try the Vietnam Blend, featuring earthy tones and a smooth finish. Both are excellent representations of Vietnamese-grown coffee and ideal for exploring the impact of improved farming techniques firsthand. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.