Yunnan Coffee Industry is expected to take off

The dilemma of Yunnan coffee should start from the coffee garden. "at present, the coffee beans in Yunnan are of good quality only when they are on the trees, but they are not necessarily picked." Yang Zhiqi, chairman of Lincang Lingfeng Industry (Group) Co., Ltd., is very saddened by the extensive cultivation of coffee in Yunnan: "Farmers harvest coffee in a unified way along the coffee forest, mixing coffee fruits of different quality into a pile, and there are no primary processing facilities. We can only rely on natural drying and ferment as soon as it rains. Basically rely on heaven to eat, so that the loss of coffee quality is extremely serious. "

The extensive planting mode reflects the lack and confusion of industry standards. Farmers create a set of standards for planting, enterprises plant a set of standards, and processing and production is another set of standards. In the view of many professionals, such chaos has led to the general instability of coffee quality in Yunnan, and it is difficult for many coffee enterprises to produce coffee beans of the same quality for two years in a row, which is also the fundamental reason why the price of coffee in Yunnan has always been slightly lower than the international price.

Although Yunnan leads the country in coffee production, it only accounts for about 1% of the world's total output. Yunnan coffee can only be small players no matter how loud it is, and it has almost no say in the global coffee market. Many people in the Yunnan coffee industry pay close attention to the trend of the international futures market. It can be said that if the New York futures market "sneezes", the Yunnan coffee industry will catch a cold. The income of Yunnan farmers is actually controlled by the market system thousands of miles away. In recent years, Yunnan coffee has experienced many "roller coaster" price fluctuations.

At the same time, the coffee industry in Yunnan has long been plagued by the uncoordinated development of industries and enterprises in various parts of the province, which makes Yunnan coffee less famous in the province and more difficult to go abroad. The reporter noted that a major coffee manufacturer in the province was absent from the coffee science conference, and the participation of some states and cities was obviously low. Another example may be more illustrative: in just one year, two coffee trading centers closely related to Yunnan have been set up in Chongqing and Pu'er, competing with each other nearly fiercely.

The development of coffee in Yunnan needs to create its own brand, the brand here not only refers to the enterprise brand, but also the regional brand. However, unfortunately, the level of awareness of Yunnan coffee is still quite low. When talking about Chinese coffee abroad, it is very common to use Yunnan coffee beans as foreign coffee beans in domestic cafes. There are not a few practices of "smashing brands".

In addition, Yunnan coffee enterprises that have survived successfully have to face more fierce competition from the outside world. Enterprises producing instant coffee and convenience products directly face international giants such as Nestl é, while boutique cafes need to create a long-term brand atmosphere. In addition, the backward mode of production, the lack of talents and other reasons also restrict the development of Yunnan coffee industry. A hundred years after coffee entered Yunnan, Yunnan coffee seems to be stuck in the bottleneck and needs to be broken through.

How to break through the tight encirclement of industrial development?

In the face of many existing problems, practitioners in the coffee industry have been seeking breakthroughs, and the most important thing is to lay a solid foundation for the development of the industry. Lingfeng Coffee, which has become the largest coffee growing enterprise in China, has returned the land to farmers for planting, management and protection on the basis of large-scale transfer of land, and all kinds of fees and agricultural fertilizers needed in the previous four years are all invested by the company. at least one technician has been equipped for each administrative village to ensure that the coffee quality at each elevation and each piece of land is consistent and traceable. At the same time, there is also a dense layout of coffee processing plants to solve the problems of relying on heaven for food, unstable product quality and so on.

Yunnan Coffee Industry is expected to take off

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In order to make coffee cultivation really benefit farmers, Yunnan Hougu Coffee Co., Ltd. and other enterprises began to buy coffee from farmers at a protective price, which highlighted the important role of coffee trading center on the basis of protecting the interests of farmers. "at present, each coffee trading center has its own reasons for existence, and the promotion and regulation of the market is the most in line with the law of the market." Xiong Xiangren, chairman of Yunnan Hougu Coffee Co., Ltd., said. In fact, if used properly, the three major domestic coffee trading centers can completely maximize the benefits of Yunnan coffee. "the coffee trading center in Pu'er has sent a lot of high-quality products to the world stage, and when we give money to subsidize farmers' coffee prices, the futures function of the Shanghai trading center will help us hedge this part of the risk." Yang Zhiqi said. At present, people in the industry are looking forward to making good use of the existing resources and rules, enabling the Shanghai Trading Center to do a good job in futures, the Chongqing Trading Center to do a good job in spot trading, and the Yunnan Trading Center to do a good job in raw material trading, so as to give full play to the collection and storage function and reduce unnecessary trouble. really look beyond the region and focus on the whole world.

Looking at the world, the coffee production of the countries around Yunnan accounts for about 20% and 30% of the world's coffee production. If they can keep warm together, they are likely to have a greater say in the global market. During this coffee conference, the first Asian Coffee Annual meeting was held in Dehong, and participants will further explore the possibility of deepening cooperation.

The normative role of the government is also further highlighted. Coffee industry is an important industry in the development of plateau characteristic agriculture in our province. In view of the existing problems, our province is actively promoting the quality production system of international standards, and the coffee standard in Yunnan is expected to be upgraded to the national standard. "it is hoped that the government will formulate a more unified and sustainable industrial policy to support enterprises and manage the market, while devoting more energy to the building of regional brands of coffee in Yunnan." A person in charge of a Yunnan coffee company told reporters that most people are full of confidence in the future.