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"same line, same standard and same quality" promotes Yunnan small grain coffee to expand domestic and foreign markets.

Published: 2026-03-12 Author: World Gafei

Last Updated: 2026/03/12, First, through investigation and review, Dehong Hougu Coffee was selected as a demonstration enterprise from 61 export coffee enterprises, and recommended to the Commission of recognition and Supervision on the same-line, same-standard and homogeneous public service platform. The second is to help enterprises compare and unify domestic and export standards, and guide enterprises to produce deep-processed products with high value, good economic benefits, such as instant coffee and roasted coffee powder, which are easily accepted by domestic and foreign markets.

First, through investigation and review, Dehong Hougu Coffee was selected as a demonstration enterprise from 61 export coffee enterprises, and recommended to the Commission of recognition and Supervision as the "same line, same standard and same quality public service platform". The second is to help enterprises compare and unify domestic and export standards, and guide enterprises to produce deep-processed products with high value, good economic benefits, such as instant coffee and roasted coffee powder, which are easily accepted by domestic and foreign markets. The third is to guide enterprises to implement the safety and health requirements of export food production enterprises, conduct hazard analysis of the whole production chain, and formulate risk prevention and control measures. Fourth, adopt the valid hazard analysis work order or HACCP certification certificate of the credit enterprise, and quickly give the export record and export inspection and release. Fifth, guide and urge certification institutions to implement HACCP certification and the use of the "Santong" logo in accordance with the law. Sixth, recommend enterprises to participate in e-commerce procurement and supply docking promotion meetings, and actively guide Santong enterprises to dock offline with e-commerce platforms or retailers such as "one county and one product in Yunnan", "Alibaba Kunming industrial belt" and "one mind to home".

Industry support and "same line, same standard and same quality" have achieved obvious results, and the internal and external sales of Yunnan small-grain coffee have increased significantly. By the end of October this year, the province's exports of raw coffee beans and coffee powder totaled 84000 tons and 1.6 billion yuan, up 42.5 percent and 20 percent respectively over the same period last year; domestic sales were about 1.25 billion yuan.

Thanks to the superior natural and geographical conditions, Yunnan small-grain coffee is favored by foreign businessmen because of its excellent quality, and its export accounts for more than 50% of the country's coffee exports, ranking first in the country. However, 90% of exports have been low-priced raw coffee beans, and domestic sales have been depressed due to consumption habits. In order to help export enterprises expand the potentially huge domestic market and enable famous and high-quality products to achieve economic benefits comparable to their fame, the Yunnan Inspection and Quarantine Bureau has taken the initiative to help each other. A number of measures have been taken to promote the domestic and export sales of Yunnan coffee enterprises to be of the same line, standard and quality.