The number of coffee shops in Shanghai has increased by 800 in a year, and about 6000 in the whole city.

Sit in an old French-style house and drink a cup of personalized coffee and experience a rare slow life at a fast pace, the Labor Daily reported. Recently, Starbucks launched another Zhenxuan coffee store, which has attracted a lot of popularity. Industry insiders point out that there is still a lot of room for coffee industry expansion in Shanghai, while last year alone, the number of coffee shops increased by more than 15%.

The coffee shop opened into the old house.

"with it, you can extract the most primitive flavor of coffee." Yesterday, the reporter saw in the Starbucks Sinan residence store, a barista in a black apron was holding a French pressure pot to introduce customers.

In this cafe, which is transformed from a single-family three-story garden house, it not only retains the style of the original building, but also integrates a lot of coffee culture. The reporter found that all kinds of professional coffee utensils were gathered in the open bar on the second floor, creating a "coffee laboratory" atmosphere. Consumers can experience the different experiences brought about by various coffee brewing methods, such as Black Hawk, siphon, hand brewing, legal pressure, cold extraction, and so on. In the store, you can also see the layout full of coffee elements everywhere. Whether it's a huge map of the world's coffee producing areas, an iron lamp based on a profile of coffee beans, or a work of art in the shape of a coffee sack. Many consumers have said that it is indeed a little different.

Starbucks related sources said that in the future, this selection model of coffee shops will continue to increase in Shanghai. Starbucks Coffee Co., Ltd. has announced that its first Starbucks coffee roaster and Zhenxuan Restaurant in its overseas market will be located on Nanjing West Road and will open at the end of 2017.

Coffee training is very popular.

"the decoration and equipment can be called luxury. The price of a high-end professional black hawk coffee machine is about four times that of an ordinary machine, and the price of a bean grinder is more than 20, 000 yuan, while the ordinary coffee machine on the market is generally about 40, 000 yuan, and the bean grinder is about 5000 yuan. " Dong Pengfei, deputy secretary-general of the Coffee Professional Committee of the Shanghai Food Association, said that it is a general trend for coffee machines to move to the high end, and enterprises can introduce these machines and constantly lay out the market to provide more personalized experiences and increase interaction. "there are more and more coffee lovers in Shanghai now, and the market prospect is very broad."

Dong Pengfei said that coffee training in Shanghai is very popular now, and many schools and enterprises in Shanghai also organize workers to participate in training to learn coffee culture. "from a simple and beautiful flower drawing to further study, you will find that there is a lot of fun. And what kind of coffee beans, how to extract, some subtle differences in temperature and time will have a great impact on the final taste of coffee. In fact, there are more than 40 varieties of coffee beans alone, and there is still a lot of room to explore. Our coffee culture is just beginning. "

Statistics show that the average person in Shanghai drinks more than 40 cups of coffee a year, compared with more than 400 cups in Japan. China consumes 145000 tons of coffee beans a year, while Japan consumes 400000 tons. The largest domestic coffee bean trading company can trade 150000 tons a year. "in this way, it is also a tea culture country, and there is a 10-fold difference between us and Japan, and there is still a broad space for the market."

There are about 6000 coffee shops in the city.

The broad prospect of the coffee market has also attracted many enterprises to carve up the business opportunities. In addition to traditional coffee shops, including fast food restaurants such as KFC and convenience stores such as Rosen, coffee is sold at a lower price than coffee shops. According to data provided by the industry association, there are about 6000 coffee shops in the city, with an increase of more than 15 per cent last year. "as a matter of fact, the number of new stores has reached 1200, and some stores have been forced to close down because of labor and rental costs, but the total growth is still significant." Dong Pengfei told the reporter that in fact, the gross profit of coffee is very high, but it is difficult to make a high profit just by operating coffee. "A cup of American coffee that sells for just over 20 yuan, the cost of coffee beans is 2 yuan, plus cups, and so on, the gross profit is more than 80%. But more than half of it has to be used to pay rent and labor costs, and the final net profit is only 15% MUL20%. If the volume cannot run, the shop can only be closed. For example, in a coffee shop in a business building, with monthly sales of 60,000 yuan, coupled with depreciation of machinery and equipment, it is not easy to recover an investment of about 80,000 yuan in a short period of time. " Dong Pengfei said with a smile that although there are broad prospects for the coffee market, if you want to open a shop specializing in coffee now, it is still "affection".

"in the future, coffee shops will also survive the fittest, the model that only sells coffee is more difficult to survive, and a variety of business models other than coffee will become the mainstream." Dong Pengfei said.