Dora plus Coffee starts a New Fashion in the Industry and creates a quality Life
In this atmosphere, holding a cup of mature and bold "Blue Mountain" or rich "Milk" or concise and open-minded "iced coffee", there are some fashionable or traditional books and periodicals scattered on the table. ear echo or melodious jazz or romantic pop music, constitute a fashionable picture of Beijing coffee culture.
High Literacy, Diversity-Coffee Culture at the foot of the son of Heaven according to a survey, China's coffee consumption is increasing at a rate of 10% a year, making it the most potential coffee consumer in the world. In contrast, Shanghainese accept coffee much more than Beijingers.
As for the reasons, Ms. Wang, who once lived in Japan and has a lot of research on coffee, thinks: "Shanghai and Beijing have different cultural backgrounds and different concepts of people, and different regions and different people have different understandings of coffee culture."
In Beijing, because it is both a political and cultural center and an ancient capital of civilization, it has rich cultural details, which determines that it is bound to strictly judge the hour and size up the situation in the face of the "invasion" of new foreign things, sometimes even almost harsh.
The same is true of coffee culture. At the beginning of its introduction, people of insight in Beijing positioned it as a white-collar culture, stubbornly combining coffee culture with high literacy and high income. It is believed that only in this way can coffee culture be best interpreted.
On the other hand, the coffee Fans in Beijing like to use all the fashionable and tasteful things to set off the elegance of coffee. As a result, there is the Tino Internet Cafe and the Sculpture time Cafe.
In Japan, cafes of different sizes and styles are designed for people of different ages and classes. They believe that coffee belongs to everyone, including the elderly, children, the rich and the poor, and everyone has the right to enjoy coffee and feel its culture.
Similarly, in Shanghai, because people have a strong ability to accept new things, especially young people, they like to experience new things and new cultures, as long as they think they are good.
Dingtai Shengxiang Dora plus coffee completely selects the first-class Arabica coffee beans of high value. the coffee trees that produce this coffee bean are planted in high altitude areas with rich soil and rich iron, which makes Dora coffee contain light caramel sweetness and high mellowness. highlights the rich characteristics, silky taste and smooth aftertaste
JH civet coffee products use Indonesia's famous natural coffee varieties, all coffee beans are produced from wild civets, different from farmed civets, wild civets grow in a pure natural and pollution-free primitive environment, and produce coffee beans of higher quality and more unique taste. It is precisely because of this that the output of musk cat coffee is very limited, with an annual output of only more than 1,000 kilograms, so it is even more rare and precious.
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The number of coffee shops in Shanghai has increased by 800 in a year, and about 6000 in the whole city.
Sit in an old French-style house and drink a cup of personalized coffee and experience a rare slow life at a fast pace, the Labor Daily reported. Recently, Starbucks launched another Zhenxuan coffee store, which has attracted a lot of popularity. Industry insiders point out that there is still a lot of room for coffee industry expansion in Shanghai, while last year alone, the number of coffee shops increased by more than 15%. Coffee shop open
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New type of small cafes, new development trend of cafes
Anyone familiar with Starbucks coffee shops knows that Starbucks' secret is to open stores in densely populated front-line business circles and win by quantity. However, in recent years, although domestic high-quality commercial real estate projects have extended an olive branch to Starbucks with preferential policies such as shopping malls, rent reduction, subsidized decoration fees and exclusive agreements, Starbucks' profit margins are still decreasing year by year. The crux of the problem is that increasingly
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