New type of small cafes, new development trend of cafes

Those familiar with Starbucks coffee shops know that Starbucks 'secret is to open stores in densely populated first-line business districts and win by volume. However, in recent years, although domestic high-quality commercial real estate projects have extended olive branches to Starbucks with preferential policies such as shopping mall head position, rent reduction, subsidy decoration fee and exclusive agreement in order to attract passenger flow, Starbucks profit space is still decreasing year by year, and the crux lies in the increasing rent cost and labor cost expenditure. Starbucks is doing the same, and other independent coffee shops are struggling. The rent of the first-tier business circle is too expensive, and the passenger flow at the second-tier street corner is not guaranteed. Where is the breakthrough point for the development of coffee shops?

Coffee has become synonymous with quality of life. White-collar workers and confidants can be seen everywhere, holding coffee cups and chatting on the sofa. They generally don't want to go too far. All they need is a short relaxing space to help them quickly "recharge" and invest in new work. Domestic commercial buildings, hotels, schools, hospitals and other lobbies, every day gathered a huge number of office, consumer flow. However, the lobby space has little functional role except for reception and corporate introduction. Empty empty space, as if hiding a huge business opportunity. So it's a good idea to use the spare space at your workplace to transform it into a cafe. In this way, the prefabricated modular coffee operation counter with low investment and small floor area can be flexibly and lightly embedded into the idle space of any property, providing convenient quality life experience for consumers, improving the efficiency ratio of the idle space of the original property, and making the property develop from the original single consumption scene to the compound business form.

At the same time, such small cafes can also be extended to cinemas, banks and other places. Such cross-border cooperation marketing combination will benefit customers, investors and cafes.