Starbucks will train more than 3000 coffee growers in Yunnan this year

Recently, Starbucks Global President Howard Schultz (Howard Schultz) and his senior team visited Chengdu to attend a meeting of Starbucks partners and families to have face-to-face exchanges with more than 1300 Starbucks partners and their families. At the conference, Howard Schultz reiterated the importance of the Chinese market to Starbucks' future development, and announced a series of industry innovation and leading partner welfare measures to further enhance the Starbucks experience for employees and customers.

The reporter learned that Starbucks entered the Chinese market in 1999 and did not enter the Yunnan market until 2011. Although Starbucks has not entered the Yunnan market for a long time. But as early as 2007, Starbucks began to buy coffee beans in Yunnan, opening its coffee relationship with Yunnan. On January 14, 2009, Starbucks launched its new coffee product "Feng Wu Xiangyun" at its 10th anniversary celebration, which is Starbucks' first comprehensive coffee with Chinese coffee beans, which come from Yunnan. In December 2012, the first coffee grower support center in the Asia-Pacific region and China landed in Pu'er, enabling Starbucks agronomists and quality experts to work directly with coffee growers in Yunnan to improve coffee quality. To date, the support center has trained more than 5000 coffee growers. It is worth mentioning that in 2016, more than 3000 coffee growers are expected to provide professional and technical assistance through the coffee planting support center.

According to reports, Starbucks' purchases in Yunnan have increased by 85%. While selling Yunnan coffee beans to the world, Starbucks is also increasingly dependent on Yunnan coffee producing areas.