Why are all kinds of crowdfunding cafe projects going out of business?

News of the closure of crowdfunding cafes was first reported across the country in August 2013, when 66 returnees from various industries, Bai Fumei, each invested 20, 000 yuan and raised 1.32 million yuan to open a cafe called HER COFFEE in Beijing's Jianwai SOHO. Almost all of these beautiful shareholders have the background of famous foreign universities, and most of them work in investment banks, funds and the Internet. However, less than a year after opening, there was news that the store was going to be closed.

Then 58 Changzhou people from various industries collectively contributed 290000 yuan to open a "many people coffee" shop, which announced that it was closed in 2014. A "crowdfunding" coffee shop in Changsha, which absorbed 144shareholders, was facing closure after groping for nearly a year. A "crowdfunding" coffee shop with 110shareholders in Hangzhou has been open for a year and a half, and its income and expenditure has never been balanced.

From first-tier cities to third-tier cities, what is the fundamental problem behind the collapse of various crowdfunding cafe projects? Not only will people ask such questions.

Professionals say crowdfunding is a good model with a natural advantage and the biggest drawback that is difficult to solve. The advantage is that it can gather capital in a very short period of time. The biggest disadvantage is that it is easy to make it difficult for decision-makers and managers to operate in accordance with the modern enterprise system.

According to the modern enterprise system, the board of directors should be isolated from the management layer, and the management layer can not be changed at will. The replacement must be through the shareholders' meeting, and it cannot be decided by one person. A company should have a stable structure and hold a shareholders' meeting immediately when it encounters major decision-making problems, not to change the management layer as soon as it is spoken, which is an important reason for failure.

Another reason is that the sponsor of crowdfunding does a lot of things himself. Just because he has the ability to initiate crowdfunding does not mean that he has the ability to operate, and management is not necessarily his specialty. Crowdfunding originally has advantages, but when managers do it themselves, it becomes a retrogression in business management.

So where is the way out for Chinese crowdfunding? How can we break the spell and circle of easy and difficult operation of crowdfunding?

Experts in related fields say that the way out of Chinese-style crowdfunding lies in the establishment of a modern corporate management mechanism, a clear corporate management structure, and the separation of ownership and management rights. Crowdfunding has created a large number of small and micro shareholders or investors, without the existence of major shareholders, resulting in the dispersion of ownership, further leading to the dispersion of management rights and decision-making rights, which brings great risks to the project.

Through the perfect decision-making mechanism, supervision mechanism and incentive mechanism, a dynamic check and balance relationship is formed between the owners and managers of the enterprise. It not only helps to protect the interests of shareholders and stakeholders, but also gives them enough business space through effective supervision and incentive to the entrusted professional managers, so as to enhance the competitiveness of enterprises. In addition, we should improve the management level of enterprises, safeguard the rights and interests of shareholders, enhance the profitability of enterprises, and establish a sound structure of equity and property rights through a market-oriented enterprise operation system. Form a scientific and standardized decision-making and operation mechanism, and finally improve the ability of enterprises to resist risks, reduce operational risks, and achieve the goal of profit.

Crowdfunding has natural advantages and disadvantages that are difficult to solve. The advantage is that it can gather capital in a short period of time. The disadvantage is that it is easy to make it difficult for decision-makers and managers to operate in accordance with the modern enterprise system.

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