Coffee giants Starbucks and COSTA jointly signed a contract to enter Lanzhou Hong Kong Union 1st Avenue.
According to the survey results, the current "post-80s" consumer groups will choose "well-known" brands. On the other hand, the 1st Avenue of HKU has attracted many brands. Coffee brand giants Starbucks and COSTA will also be stationed on 1st Avenue. Soon, in Lanzhou, we will be able to enjoy the mellow aroma of first-tier brand coffee in the world.
Starbucks and COSTA give Lanzhou the mellow fragrance of the synchronous world.
Coffee lovers have probably heard of Starbucks, a classic saying among young people: I'm not in the office, I'm at Starbucks, I'm not at Starbucks, I'm on my way to Starbucks.
The prestigious COSTA coffee brings young people an experience of aristocratic life in Europe. To come to COSTA is to experience a different life: velvet high chairs, classic wall lamps, reddish-brown wooden round tables, coupled with jazz in the store, suddenly feel like being in a coffee shop by the Thames in England.
With the arrival of Starbucks and COSTA, it will fill the gap that there is no first-line coffee brand in Lanzhou, adding a good place for Lanzhou people to relax. From then on, Lanzhou can taste the mellow aroma of Starbucks and COSTA and taste a fashionable life together with the world.
The 1st Avenue of Hong Kong Federation attracts the magnetic field of world brands.
As well-known international coffee brands, Starbucks and COSTA have always had almost stringent criteria for location, so what kind of magic does 1st Avenue of Hong Kong Union have to attract the two giants?
First, the golden location, Lanzhou's most popular commercial zone. The 1st Avenue of the Hong Kong Federation of Hong Kong is located in the center of the north of the Yellow River in Chengguan District, and it is a key development area of the city. with the injection of a large amount of capital and the construction of a large number of infrastructure, the area where the project is located has become a piece of fertile ground for commerce. Gansu International Convention and Exhibition Center, Gansu Grand Theater and Crowne Holiday Inn are all within the scope of this area, among which the straight line distance between the Convention and Exhibition Center and the 1st Avenue of Hong Kong Federation is less than 600 meters. In the future, the project will complement each other with its surrounding commercial advantages and become Lanzhou's own new "Pudong". There is no limit to the business prospects.
Second, to facilitate transportation, Lanzhou's most crowded commercial engine. Hong Kong Federation of Hong Kong 1st Avenue is located in the geometric center of Lanzhou 5 districts and 3 counties, the transportation is very convenient, the airport highway, three major urban trunk roads, Foci Street, Yanchang Road, Beibin River East Road, four cross-river bridges, as well as the planned subway and light rail, are crisscrossed in the project area. Fast and efficient moving line, drawing crowds from time to time, bringing the most surging crowd to the project. At present, the Yanchang road widening project is under way, and after completion, it will bring more passenger flow to the project.
Third, the population is large and the density is higher than that of Pudong in Shanghai. Hong Kong Federation of Hong Kong 1st Avenue, extensive radiation Chengguan District, provincial government, municipal government, Lanyao Group, Foci Group and so on are all in this area. Within 3 kilometers of the project, there are about 45 residential communities, a total of 5 major residential groups, including 100000 core consumers; more than 50000 communities are under construction, and with regional development, the regional population has increased by 200000 in three years. The huge population base and good development expectations bring a majestic consumer base for business operation.
Fourth, advanced planning, Lanzhou's first commercial complex. Taking "fashion is attraction" as the planning concept and "food, clothing, fun and tourism" as the main positioning concept, the 1st Avenue of Hong Kong Federation of Hong Kong first Avenue is based on the planning concept of "fashion is attractive" and the main positioning concept of "food, clothing, fun and tourism" to create a thematic commercial center that can satisfy eating, drinking, fun and shopping. Fashion, fashion, food and music, life exchange are arranged one by one, forming Lanzhou's first kilometer corridor characteristic shopping street, including leisure, entertainment, catering and shopping. It is the first stop of Lanzhou people's popular fashion life!
(responsible Editor: Leo)
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