The promotion of crater coffee will promote the branding and Internet of agricultural products.
At the beginning of the promotion meeting, Wu Lifen, president of the Ecological Agriculture Association of Xiuying District, Haikou City, made a speech, saying that in order to strengthen the development and construction of agricultural brands in Xiuying District, enhance the popularity of characteristic agricultural products, and create a number of agricultural products with regional characteristics, the association has undertaken Shishan black beans, volcanic Dendrobium, and this promotion meeting of crater coffee. In order to help better implement accurate poverty alleviation, the association will also continue to host a series of agricultural products promotion meetings in Xiuying District, and hope that everyone can participate. Then, the baristas of the cafe gave practical lectures on the three brewing methods of coffee, which was an eye-opener to the guests.
Coffee delivery activities were also carried out at the scene in full swing. Through selfies at the cafe and questions and answers with awards at the scene, participants could not only get crater coffee seedlings, but also get coffee gifts. The guests were eager to try, and the scene was very hot. There are 300 coffee trees planted at the gate of the Haikou volcano World Geopark for three years. Now these coffee trees are covered with coffee fruits, and workers are busy picking ripe coffee fruits and going back to process them.
He is Guo Wenxu, the owner of the Crater Cafe, a post-80s generation. In 2014, he quit his job in the IT industry and went to Crater Park to take over the dad's teahouse at the entrance of the scenic spot and renovate it into a coffee shop with stone mountain features.
The only one in Hainan Island that has such natural conditions is the volcanic area of Xiuying District, Haikou City. The crater coffee in Xiuying District not only has nutritional value, but also has been processed and brewed with a soft taste and excellent flavor.
This year, the government of Xiuying District, Haikou, has stepped up measures to promote the branding and Internet of agricultural products. Through word-of-mouth dissemination, it has expanded its popularity and increased potential consumers. The introduction of Crater Coffee in 2014 has directly led more than 40 villagers around to shake off poverty and become rich. At present, Crater Coffee has an annual turnover of 1 million yuan, which is sold on the micro-official network, and offline demonstrations, visits and direct sales are carried out in two cafes and a specialty store. Realize the promotion of online and offline two-way mode.
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With the ice and fire of the coffee market, various brands have taken various measures to seek a breakthrough.
This is also one of the main reasons for the bottleneck of China's coffee market. What Chinese consumers need is the taste of freshly ground coffee, but it is best to have the convenience of instant coffee. After all, it is quite extravagant for most consumers to drink a cup of freshly ground coffee with a price of about 30 yuan in an upscale coffee shop. Wu Jiahang told reporters that high-grade freeze-dried coffee is currently the strongest coffee category in the Chinese market.
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Coffee is grown in Vietnam and sold in Chongqing. Why is that?
In the view of the person in charge of Yuxin Europe (Chongqing) Logistics Co., Ltd., the coffee special train is the first major food special train since the opening of the Chongqing-Xinou railway. It not only expands the variety of goods transported by the Chongqing-Xinou railway, but also expands the sources of goods to Yunnan. It is of great significance. A person from Chongqing Neng Investment Group revealed that it will be important to cooperate with Hougu to put future futures trading in Chongqing.
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