Using Coffee planting to help get rid of Poverty and build a Sustainable Industrial Model

Nestl é bought only 80 tons of qualified coffee beans in Yunnan, but this year, it is expected to acquire more than 13900 tons of qualified coffee beans. With the help of Nestl é, the scale of Yunnan coffee industry has become the 11th coffee bean producing area in the world.

Since 2010, Nestl é has helped local farmers upgrade their coffee varieties, upgrading from Yunnan's traditional small-grain coffee to Kadim from South America, and helping local farmers popularize new varieties.

In addition, since 2013, Nestl é has set up a scholarship program for the outstanding children of coffee farmers to encourage them to receive high-level professional education and use their knowledge and skills to lift them out of poverty, as well as encourage them to return to their hometown after their studies and build their hometown, thus contributing to the development of the local coffee industry.

In March this year, the Nestl é Coffee Center, which covers an area of 30,000 square meters, was officially completed in Pu'er. It includes two major functional areas: one is the Nestle Coffee planting and training Center and the raw coffee bean testing room, providing exchange and training for farmers, agronomists and coffee professionals; the other part is the quality assurance laboratory and integrated processing and storage facilities. The center provides production and processing facilities to guarantee the procurement of coffee beans, as well as quality procurement and testing benchmarks based on international standards. Nestle's win-win cooperation efforts have been promoted to a new height. "Nestl é has been ploughing coffee in Yunnan for nearly 30 years, and Nestl é has cooperated closely with dairy farmers and curry farmers to guide farmers' cooperative development. make it a sustainable industrial model. In the future, Nestl é will focus on training local coffee cultivation professionals, making China's coffee industry enter a new level." He Tong, public relations director of Nestl é (China) Co., Ltd. said at the "accurate Poverty Alleviation We are in Action-2016 China Corporate Social responsibility Summit Forum" sponsored by China Business Daily on November 29.

He Tong, public relations director of Nestl é (China), believes that the deep ploughing of Nestl é coffee project in Yunnan has changed the structural model of the local industry, creating a coffee planting industry in Yunnan and creating a sustainable industrial model. It provides professional planting technology for local farmers and really improves the living standards of farmers.

Coffee industry is now one of the three pillar industries in Yunnan. The development of coffee cultivation in Yunnan can be traced back to 1988. in the past 30 years, Nestle Coffee has sent six generations of planting experts to Pu'er, Yunnan, and successively provided 16000 farmers with training in field management, processing technology and agricultural practice.