Coffee consumption market annual growth of 25% hand-washed grinding will be more popular
As consumers' coffee consumption taste is getting higher and higher. Consumers begin to recognize the brand, style and purity of coffee, and want to enjoy the fun of coffee. The popularity of office and home coffee machines provides convenient conditions for consumers to consume coffee beans.
In addition, large coffee chains have entered China, such as Starbucks, CAFFE PASCUCCI, Shangdao, Man Coffee and so on. Domestic coffee shops are also on the rise, and coffee shops have been developed in most domestic cities. with the development of various promotions, advertising and public relations activities, coffee consumers have increased. Regional expansion China is one of the countries with the fastest growth of coffee consumption in the world. At present, the consumption of coffee in China is about 200 billion yuan. Consumption is growing at an annual rate of 25%, while the world's coffee consumption is growing at an average rate of 2.5%.
At present, coffee consumption in China is still in its infancy, growing at an alarming rate: annual sales range from 30,000 to 40,000 tons, maintaining between 10 per cent and 15 per cent a year. According to market data, the coffee industry is growing at an annual rate of 25%, and coffee is becoming a bright spot of urban civilization and economic growth. The consumption of second-and third-tier cities is increasing, and the market share is also increasing, which will become the core of China in the next 20 years to promote the annual growth of coffee consumption market by 25%. Ready-to-drink and grinding will be more popular.
It is understood that at present, instant coffee still dominates the main coffee market in China, with a market share of 71.8%, while the market share of ground coffee and instant coffee is 10.1% and 18.1% respectively. However, people's demand for the function of instant coffee is mostly for refreshing, not out of the love of coffee. With the further improvement of people's concept of life, ready-to-drink and freshly ground coffee with higher prices and better taste in the future will be further favored by the market. At present, China has become one of the countries with the fastest consumption of coffee, with an annual growth rate of about 25%. The market size has also reached 200 billion yuan. From the perspective of consumption structure, instant coffee still occupies the main domestic market, while instant coffee and freshly ground coffee are gradually recognized by the market.
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Schultz stepped down for the second time and the current COO Johnson of Starbucks CEO- will take over.
When Schultz joined Starbucks as president of operations and marketing in the 1980s, the company had only four stores. Today, with more than 21000 stores in 65 countries, the coffee brand is one of the fastest growing companies in the United States and the largest coffee chain in the world, with a total market capitalization of $84.9 billion. Just last year, Starbucks had revenue of 19 billion US dollars.
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Construction of China's first key laboratory for coffee testing
With the development of Pu'er coffee industry, there is no scientific, standardized, well-equipped coffee testing key laboratory, which seriously restricts the development of coffee industry and the foreign trade of coffee products. In 2012, the Pu'er municipal government allocated 10 million yuan for the special construction of the laboratory, and a deputy mayor led the preparatory work of the laboratory, the Pu'er entry-exit Inspection and Quarantine Bureau.
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