Cross-strait coffee promotes the expansion of "Kaka and King" inexpensive steakhouse.
Recently, another inexpensive sub-brand "Kaka and King" steakhouse invested by Cross-Strait Coffee, the country's largest coffee chain, has opened stores in Chengdu, Hangzhou, Chongqing, Wuhan, Shanghai and other cities. The steak restaurant focuses on special steaks of 40 to 50 yuan per serving, mainly for students, young white-collar workers and general working families.
Jin Meiyang, president of Zhejiang Cross-Strait Food chain Co., Ltd., said that the cross-strait coffee market is focused on high-end business consumption, but this time the launch of "Kaka and King" focuses on the mass market. In addition to "Kaka and the King", cross-strait coffee has actively launched a multi-brand development strategy since last year, including restaurant teppanyaki and Thai restaurant in Taicheng. Jin Meiyang said: "in the future, we will expand at the rate of launching two sub-brands a year." There are places for student consumption and family consumption, as well as high-end western restaurants that will take care of all levels of consumption. "
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Drought or "death of thirst" hidden worries of expansion behind the disorderly competition of ten thousand mu coffee in Baoshan, Yunnan Province
The continuing drought has hit the coffee industry in Baoshan, Yunnan Province, one of China's largest coffee producers. According to a survey data of Longyang District Hot work Station in Baoshan City, at present, only in Longyang District, the affected area of coffee has reached 66395 mu, and 16321 mu of coffee is facing no harvest. In addition to the impact of the drought, the low price of coffee also worries many farmers.
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Speed up the production of instant three-in-one coffee in Yunnan
From 20 million sales in 2009 to 100 million yuan in 2012 for the first time, Yunnan Coffee Factory took four years to embark on the rapid development of 3-in-1 production, the sales volume that year was only about 50 tons, and the instant 3-in-1 sales volume that was put into production in 2012 has reached 1000 tons, accounting for about 1% of all products sold by Yunnan Coffee Factory in 2012. In terms of product categories, up to now, the instant 3-in-1 of Yunnan Coffee Factory
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