Speed up the production of instant three-in-one coffee in Yunnan
From 20 million sales in 2009 to 100 million yuan in 2012 for the first time, Yunnan Coffee Factory took four years to embark on the rapid development of 3-in-1 production, the sales volume that year was only about 50 tons, and the instant 3-in-1 sales volume that was put into production in 2012 has reached 1000 tons, accounting for about 1% of all products sold by Yunnan Coffee Factory in 2012. In terms of product categories, up to now, Yunnan Coffee Factory has more than 110 instant 3-in-1 products.
On the basis of keeping the roasted coffee production capacity unchanged at 2000 tons, the construction of a new instant 3-in-1 production line was launched in 2013, aiming at an annual production capacity of 5000 tons, which releases a strong signal that Yunnan coffee factory will focus on instant 3-in-1 in the next few years. This is also confirmed by Li Sijun's judgment of the market consumption structure. Li Sijun said: "at present, the track of coffee consumption in the domestic market." With the adjustment of the product structure, Yunnan Coffee Factory launched the instant 3-in-1 production line project at the beginning of 2013, expanding the instant 3-in-1 production capacity tenfold, and plans to enter the national instant coffee market.
Yunnan Coffee Factory began to invest in instant coffee in May 2010, mainly concentrated in instant coffee.
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Cross-strait coffee promotes the expansion of "Kaka and King" inexpensive steakhouse.
Recently, Kaka and King Steak Restaurant, another inexpensive sub-brand invested by the country's largest coffee chain, Kaka and King Steakhouse, have opened stores in Chengdu, Hangzhou, Chongqing, Wuhan, Shanghai and other cities. The steak restaurant focuses on special steaks of 40 to 50 yuan per serving, mainly for students, young white-collar workers and general working families. General Manager of Zhejiang Cross-Strait Food chain Co., Ltd.
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More and more people realize that our environment has begun to deteriorate, and when many people call for the preservation of the earth and the protection of the bad environment, more and more people have taken action accordingly. In Britain, many people change their cars to bicycles, so some people on the streets of the British capital London have the idea of bicycle cafes for cyclists to rest and drink coffee, while professional repairmen make bicycles.
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