Speed up the production of instant three-in-one coffee in Yunnan

From 20 million sales in 2009 to 100 million yuan in 2012 for the first time, Yunnan Coffee Factory took four years to embark on the rapid development of 3-in-1 production, the sales volume that year was only about 50 tons, and the instant 3-in-1 sales volume that was put into production in 2012 has reached 1000 tons, accounting for about 1% of all products sold by Yunnan Coffee Factory in 2012. In terms of product categories, up to now, Yunnan Coffee Factory has more than 110 instant 3-in-1 products.

On the basis of keeping the roasted coffee production capacity unchanged at 2000 tons, the construction of a new instant 3-in-1 production line was launched in 2013, aiming at an annual production capacity of 5000 tons, which releases a strong signal that Yunnan coffee factory will focus on instant 3-in-1 in the next few years. This is also confirmed by Li Sijun's judgment of the market consumption structure. Li Sijun said: "at present, the track of coffee consumption in the domestic market." With the adjustment of the product structure, Yunnan Coffee Factory launched the instant 3-in-1 production line project at the beginning of 2013, expanding the instant 3-in-1 production capacity tenfold, and plans to enter the national instant coffee market.

Yunnan Coffee Factory began to invest in instant coffee in May 2010, mainly concentrated in instant coffee.

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