Yunnan Coffee Factory enters the National Market

In January 2013, Yunnan Coffee Factory started construction of two shifts with an annual output of 5000 tons of instant 3-in-1 production line. At present, the project is progressing smoothly. Li Sijun, director of Yunnan Coffee Factory, said: "according to the plan, the project will be put into trial production in the second half of this year."

The production line with an annual output of 5000 tons was put into production this year.

The reporter learned that the two-shift instant 3-in-1 production line with an annual output of 5000 tons in Yunnan Coffee Factory includes a factory building with a construction area of 4032 square meters and a warehouse with a construction area of 3500 square meters. In terms of equipment, the equipment used in the project is developed by Yunnan Coffee Factory.

Li Sijun said: "at present, only Nestl é and Maxwell have instant 3-in-1 automatic production lines in China." We are according to the actual production needs and long-term technology accumulation and development of the production line, in line with its own characteristics, and achieved the full automation from production to packaging. After the production line is put into production, the production capacity is expected to reach 1000 tons this year.

The reporter learned that Yunnan Coffee Factory began to put into production of instant 3 in 1 in May 2010, with sales of only about 50 tons that year. The sales of instant 3 in one year in 2012 has reached 1000 tons, accounting for about 1% of all products sold by Yunnan Coffee Factory in 2012. In terms of product categories, up to now, Yunnan Coffee Factory has more than 110 instant 3-in-1 products.

On the basis of keeping the roasted coffee production capacity unchanged at 2000 tons, the construction of a new instant 3-in-1 production line was launched in 2013, aiming at an annual production capacity of 5000 tons, which releases a strong signal that Yunnan coffee factory will focus on instant 3-in-1 in the next few years. This is also confirmed by Li Sijun's judgment on the market consumption structure. Li Sijun said: "at present, coffee consumption in the domestic market is mainly concentrated in instant coffee."

Focus on instant 3-in-1 to enter the national market

Li Sijun said that according to the plan, Yunnan Coffee Factory will strive to achieve full production capacity of instant 3-in-1 in the next 3-5 years. "the purpose of getting on this production line is to enter the national market," he said. "

While expanding the instant 3-in-1 production capacity, Yunnan Coffee Factory has also begun to layout in market expansion. Li Sijun said that so far, the products of Yunnan Coffee Factory have covered 100% of the Carrefour supermarket in Chengdu. In Beijing, relying on 20 years of sales channels, the market of Yunnan coffee factory has been continuously expanded, and instant 3-in-1 products have been steadily put into the market. In Shenzhen, so far, Yunnan Coffee Factory has successfully entered five Wal-Mart supermarkets. "at present, eight items have been decided to be introduced into Shenzhen, and after a year of trial operation, a plan to enter the national market will be formulated," Li Sijun said. "

From Beijing, one of the main positions of coffee consumption, to Chengdu, an important economic development city in the west, and then to the coastal city of Shenzhen, Yunnan coffee factory plans to enter the national market through the market layout of important node cities.

At present, the coverage of coffee products of Yunnan Coffee Factory in Yunnan market is second only to coffee giant Nestl é. Li Sijun said: "Yunnan small-grain coffee is already well-known throughout the country, and the software and hardware level of Yunnan coffee factory is constantly improving." We are confident of knocking on the door of the national market. "

The export of Yunnan coffee factory exceeded 10 million for the first time.

The reporter learned from Yunnan Coffee Factory that in 2012, the export value of roasted coffee powder / instant powder from Yunnan Coffee Factory exceeded the US $10 million mark for the first time, reaching US $10.28 million, doubling compared with the same period in 2011.

In 2012, Yunnan Coffee Factory exported more than 95% of roasted coffee powder / instant powder to Europe. When asked about the reasons for the sharp increase in exports, Li Sijun, director of Yunnan Coffee Factory, said that on the one hand, Yunnan Coffee Factory's export credibility has remained high in recent years. "in the rating of relevant importers, the total score is 5. Yunnan coffee factory continues to maintain more than 4.8 points." On the other hand, in 2012, Yunnan coffee factory started early in financing, fully prepared, strong financial guarantee, and the product quality of Yunnan coffee factory is guaranteed.