The coffee harvest is full but my heart is worried.

According to the Yunnan Coffee Industry Association: in 2013, Yunnan coffee planting area has exceeded 1.4 million mu, the new harvest season, Yunnan coffee output is expected to be close to 100000 tons. Yunnan coffee acreage and output account for more than 98% of China's coffee; the current New York coffee futures price remains between 110 and 115 US cents, compared with this price, Yunnan coffee is expected to buy no more than 15 yuan / kg.

The first coffee grower in Pu'er roughly calculated an account according to the current situation: the cost of land rent, labor, fertilizer, management and harvest used to produce 1 kilogram of fresh fruit is about 2.2 yuan, the ratio of dry to fresh (5 ∶ 1), and the cost of processing 1 kilogram of coffee with shell beans is 11 yuan. If calculated according to the rice yield of 0.75, that is, one kilogram of coffee with shell beans can be processed into 0.75 kilograms of coffee rice, and the cost price of each kilogram of coffee rice is 14.67 yuan.

Yunnan Coffee Association believes that 15 yuan per kilogram should be a relatively low price that coffee growers can afford, and once it is less than 15 yuan, it means that they have no profit from a year of hard work.

In the face of low coffee prices, coffee enterprises are also very helpless; in the 2012-2013 harvest season, Yunnan coffee enterprises through Yunnan coffee trade, also depressed; there are individual coffee trading enterprises, serious losses in 2013. Whether coffee enterprises or coffee growers, we all hope that Yunnan coffee can go to the domestic market and serve more domestic coffee consumers with the excellent quality of Yunnan small-grain coffee.

It is reported that Yunnan small-grain coffee has a long planting tradition and good quality. Yunnan small-grain coffee is strong but not strong, fragrant but not bitter, slightly sour, which is very suitable for the taste of domestic coffee consumers.

Why Yunnan small-grain coffee is of good quality, but most of its exports are consumed at home? In this regard, Dong Zhihua, vice president of Yunnan Coffee Industry Association, said: "after years of efforts, Yunnan coffee has improved its popularity to a certain extent, and Yunnan coffee quality has also been recognized by many people, but Yunnan coffee industry participants should also improve the awareness of coffee quality control, and make more efforts to improve Yunnan coffee quality, especially when prices are low, all coffee participants should pay more attention to coffee quality. With our efforts, let consumers see our determination to develop the coffee industry. Although Yunnan coffee has encountered some difficulties now, we firmly believe that the future development will be very good! The Yunnan Coffee Industry Association also calls on member enterprises to actively learn from foreign coffee brand enterprises. From planting to processing, from production to sales, from brand to service, and from image to management, we still have a lot to learn. There is still a long way to go to develop Yunnan coffee industry. "

Yunnan Coffee Industry Association has coordinated in many ways, and some member units of the association have reached an agreement: no matter what the futures price of coffee in New York is (first-class coffee rice), even if it is 13 yuan per kilogram, enterprises will also buy at the price of 15 yuan per kilogram (first-class coffee rice). They would rather bear losses than lose the interests of farmers! In addition to the deep processing enterprises such as Hougu Coffee in Dehong Prefecture, at present, Yunnan Pu'er, Baoshan and other places have also developed enterprises with intensive processing capacity, initially realizing the pattern of industry feeding agriculture.