IT Manager resigns to sell Coffee-build Crater Coffee Tourism Hotel
In 2014, Guo Wenxu inherited the dad's teahouse at the entrance of the scenic spot, renovated it and turned it into a coffee shop with Shishan characteristics. "many people come to visit the crater scenic spot in order to experience the unique scenery here, so I also put the volcanic characteristics into the cafe." Walking into Guo Wenxu's cafe, you can see that the house is made of volcanic rock, the doors and windows are made of local bitter wood, and the volcanic rock coffee pot placed at the door is quite eye-catching.
However, at the beginning of his business, many Hainan natives did not accept the variety of coffee he chose.
Guo Wenxu also actively promoted his coffee shop on Meituan, Nuomi, Ctrip and other group buying and tourism information platforms, so that many outsiders knew the Volcano Cafe without coming to Hainan.
Future: coffee + Tourism to become a bigger Brand
Guo Wenxu told reporters that in the next step, he wants to open the cafe near some distinctive ancient houses and villages in Hainan, and integrate the local characteristic culture into the cafe.
"the combination of coffee culture and leisure tourism is indeed a direction for the future development of coffee enterprises in Hainan." Because of the limited planting area, Hainan coffee industry can not compete with Yunnan for the time being. So we can combine tourism with coffee culture and take the boutique coffee route.
"in the next step, I plan to build a crater coffee tourism restaurant, a coffee shop with the theme of Shishan Internet agriculture and tourism in Haikou, and at the same time turn the coffee shop into a Shishan agricultural product supermarket." Guo Wenxu imagines to expand his own coffee brand by constantly extending the industrial chain.
Guo Wenxu is not satisfied with opening a small cafe, he is determined to make the coffee business bigger and stronger and build his own brand. In the coffee business, Guo Wenxu linked coffee with the Internet and tourism, which made the cafe glow with different colors.
- Prev
Coffee has reached a new height across the border with a number of industries.
Cafes can also be combined with private shops. In addition to coffee and exquisitely decorated environment, the cafe also sells almost all the furniture and decorations, such as dining chairs, tables, wall clocks and so on, which customers can take away as long as they like. Cross-border cooperation between coffee and other industries will become a trend. at present, some cafes at the forefront of the industry have already worked with movies and fashion media.
- Next
The World Coffee Science Conference is about to be held-sharing the progress of coffee science and technology.
In addition to the main venue in Kunming, the conference also has two branches, Mangshi and Chongqing.
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