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IT Manager resigns to sell Coffee-build Crater Coffee Tourism Hotel

Published: 2026-07-20 Author: World Gafei

Last Updated: 2026/07/20, In 2014, Guo Wenxu inherited the dad's teahouse at the entrance of the scenic spot, renovated it and turned it into a coffee shop with Shishan characteristics. Many people come to visit the crater scenic spot in order to experience the unique features here, so I also put the volcanic characteristics into the cafe. Walking into Guo Wenxu's cafe, you can see that the house is made of volcanic rock, and the doors and windows are made of local bitterness.

In 2014, Guo Wenxu inherited the dad's teahouse at the entrance of the scenic spot, renovated it and turned it into a coffee shop with Shishan characteristics. "many people come to visit the crater scenic spot in order to experience the unique scenery here, so I also put the volcanic characteristics into the cafe." Walking into Guo Wenxu's cafe, you can see that the house is made of volcanic rock, the doors and windows are made of local bitter wood, and the volcanic rock coffee pot placed at the door is quite eye-catching.

However, at the beginning of his business, many Hainan natives did not accept the variety of coffee he chose.

Guo Wenxu also actively promoted his coffee shop on Meituan, Nuomi, Ctrip and other group buying and tourism information platforms, so that many outsiders knew the Volcano Cafe without coming to Hainan.

Future: coffee + Tourism to become a bigger Brand

Guo Wenxu told reporters that in the next step, he wants to open the cafe near some distinctive ancient houses and villages in Hainan, and integrate the local characteristic culture into the cafe.

"the combination of coffee culture and leisure tourism is indeed a direction for the future development of coffee enterprises in Hainan." Because of the limited planting area, Hainan coffee industry can not compete with Yunnan for the time being. So we can combine tourism with coffee culture and take the boutique coffee route.

"in the next step, I plan to build a crater coffee tourism restaurant, a coffee shop with the theme of Shishan Internet agriculture and tourism in Haikou, and at the same time turn the coffee shop into a Shishan agricultural product supermarket." Guo Wenxu imagines to expand his own coffee brand by constantly extending the industrial chain.

Guo Wenxu is not satisfied with opening a small cafe, he is determined to make the coffee business bigger and stronger and build his own brand. In the coffee business, Guo Wenxu linked coffee with the Internet and tourism, which made the cafe glow with different colors.

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