Cafes in China-cafes that "don't do their job"

Coffee + teahouse: green

Tender Green is the first brand in China to standardize and fashion tea. It follows the Starbucks model, focusing on the mid-market of tea. For example: simple decoration style, VI system using green tone, simplified tea-making methods, and so on. In addition, an innovation has been made in the tea drink, adding fruit to the tea leaves, which not only tastes healthy but also makes the taste better.

Coffee + acting cute: LINEFRIENDSCAFE&STORE

In the store, whether it is delicious food or decoration, there are some classic cartoon shapes of LINE, all kinds of cute! In addition, derivative products have become the protagonist of eye attraction, where you can find all the peripheral products under LINE. Come here to taste a cup of coffee, and then pick up the SLR to pat is the best. I heard that many supporters will make a pilgrimage to the future.

Generally speaking, the development of the domestic coffee industry is closely related to the general environment, the development of Internet thinking and domestic food and beverage habits, which have led to the existing business form of the coffee shop. Compared with the coffee history of foreign countries, the coffee history of China is undoubtedly variant, which also creates these "unprofessional" cafes, which are very similar in terms of decoration style and business model, which leads to more and more homogenized competition in the development. In the end, it not only distracts the attention of the parent brand, but also makes consumers lose interest in the island because of the sameness of style.

On the other hand, with the change of customers' consumption habits, the supporting system that used to support Shangdao catering model gradually began to fall short of its ambition.

In the blink of an eye for more than ten years, the market initiative of the coffee shop industry has already changed from the seller to the buyer's market. Consumers are no longer satisfied with one-stop consumption, and the integrated business model is regarded as "unprofessional". Customers with spending power are more likely to go to Starbucks for coffee, Pizza Hut to eat pizza and happy to sing.

In addition, as young people's career expectations change, it is difficult to find chefs who can adapt to the intensity of the company's work, and the talent supply crisis has made the high-quality service originally advertised on the island exist in name only.