The opportunity of Coffee Market in China-Chinese Coffee joining Market as a whole is developing rapidly
Analysis on the prospect of domestic coffee joining industry:
1. With the rapid development of China's economy, coffee consumption in Chinese cities is gradually associated with modern life, leading to a rapid increase in coffee consumption, coffee joining industry to form a huge consumption potential market.
two。 According to authoritative data released: at present, instant coffee accounts for a large proportion in the consumer market, accounting for about 84%. It is estimated that the average growth rate of instant coffee sales will drop to 8.3 percent from 2012 to 2017, and China's instant coffee consumption will reach 1.72 billion US dollars in 2015. The market share of freshly ground coffee is only about 16%. However, the growth rate of the instant coffee market is not as fast as that of the freshly ground coffee market, mainly because consumers are more inclined to consume coffee beans and go to coffee franchises due to changes in consumer habits.
3. According to market data, the coffee industry is growing at a rate of 25%, and coffee is becoming a bright spot of urban civilization and economic growth. The consumption of second-and third-tier cities is increasing, and the market share is also increasing, which will become the core driving market of China in the next 20 years.
4. Chinese consumers begin to understand the brand, style and purity of coffee, and know how to enjoy the pleasure of coffee. In a sense, this is a kind of cultural consumption.
The pleasure of coffee lies in its taste, utility and atmosphere, and more and more people choose to go to coffee franchises to accompany themselves to spend a lot of cozy time. Just made coffee, send out this rich fragrance, that kind of attractive aroma, fresh and intoxicating. After getting up in the morning, have a cup of refreshing drink during the day at work, but also have a cup of coffee in your spare time, a few snacks, chat with friends, or after a good meal, make a cup of coffee and read a newspaper.
At the same time, the post-80s and post-90s generation prefer coffee, and drinking tea seems to have become a hobby of the middle-aged and elderly. As the prime of life, the post-80s and 90s have a more open way in the economy and consumption concept, which are important reasons for the vigorous development of coffee in our country. Nowadays, the market for coffee is very vast. Are you tempted to get a piece of the pie?
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Cafes in China-cafes that "don't do their job"
Coffee + teahouse: tender green is the first brand in China to standardize and fashion tea. It follows the Starbucks model, focusing on the mid-end market of tea.
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Seven elements of operation and management of coffee franchise stores to achieve a virtuous circle of development.
1. To set up a team, many people open their own coffee franchise shop and shoulder a lot of responsibilities. when they are unable to manage the store as a whole, or when they lack management skills, they are looking for candidates from the outside. Here, it is suggested that shopkeepers must start by recruiting managers to set up their own team, and then find other friends. In the process of forming a team, we must go.
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