Seven elements of operation and management of coffee franchise stores to achieve a virtuous circle of development.

1. Set up a team

Many people open their own coffee franchises and shoulder a lot of responsibilities. when they are unable to fully manage the store, or when they lack management skills, they are looking for candidates from the outside. Here, it is suggested that shopkeepers must start from recruiting managers to set up their own team, but then look for other friends.

In the process of forming a team, be sure to understand the employee's personality characteristics, hobbies, and some family background. When the leader understands his own employees, the communication will be smoother in the later stage.

two。 Enterprise culture

The corporate culture of the coffee franchise must be explained around the name, and the core idea in the corporate culture is very important. Remember to find such a core sentence as your own coffee shop culture. First, it can consolidate your team morale. Second, it will also become a bridge to convey messages with customers and be recognized by customers.

3. Shop assistant training

The issues involved in the training are:

A: uniform beverage standards before opening a coffee franchise (ensure the production process of each drink, make sure that each drink has a cup.)

B: equipment maintenance and matters needing attention in use (such as smoothie machine, bean grinder.

C: ordering process (self-service ordering / service.)

D: service process (welcome words for guests to enter and check out, farewell words., notes for greeting guests, attention details for drinks and meals.)

E: emergency handling (fire safety, water and electricity, tax department, health department, etc.)

F: beverage, food safety awareness (matters that must be verified before opening a shop, regular inventory of raw materials.

G: cash security (how to identify counterfeit currency, credit card use, cashier process, financial statement settlement process.

4. Time and data

A: how to understand customers' consumption habits through the division of time?

B: how to master the law of time and make reasonable use of time?

C: what are the items to check before the busy period?

D: what do you do during off-peak hours?

5. Maintenance of store environment

A: store hygiene standards, cleaning process, disinfection process.

B: home, table and chair display standards, newspaper and magazine display, decoration display.

C: the volume and repertoire of background music.

D: the smoothness of the network.

6. Weibo marketing

The use of the network platform, when to take care of Weibo, in the coffee shop how to respond to customers to add Weibo, how to interact with customers online.

7. Activity arrangement

Cafes originated in the West, so we should pay attention to make appropriate adjustments to cater to Western festivals, create a festive atmosphere in advance, make some necessary coffee to join the store decoration, and withdraw some drinks and meals that cater to the festivals.

Cafes originated in the West, but they are opened in China, so traditional festivals can not be ignored.

Running a coffee franchise shop is just like living a normal life. You can't do without firewood, rice, salt, sauce, vinegar and tea. I often receive phone calls to inquire about the many matters involved in the operation and management of the cafe. When the above training is about the same, running a coffee shop should no longer be a painful thing, but as easy as a fish in water.

And continue to stick to it, I believe that your coffee to join the store will achieve a virtuous circle of development.