Catch elves while drinking coffee! Starbucks pretends to force new tricks.
Recently, Starbucks China officially announced that it has reached a strategic partnership with Tencent, and announced that nearly 2500 Chinese mainland stores will fully support Starbucks from now on. In fact, in foreign countries, Starbucks has a more approachable way to play, that is, with the AR mobile game Pok é mon GO, which is popular all over the world and captures thousands of otaku men and women. Recently, there are rumors that Pok é mon GO will work with Starbucks, and now this rumor has been officially confirmed by Pok é mon GO game developer Niantic.
Niantic announced that 7800 Starbucks in the United States will become Gyms and Pok é stops in the game, while Starbucks will launch a special version of Pok é mon GO Frappuccino.
Pok é mon GO and Starbucks have launched a cooperative linkage, which can be said to have achieved a win-win situation. Whether Starbucks supports WeChat Pay at home or can play Pok é mon GO abroad, it reflects its more approachable approach, which is conducive to the introduction of passenger flow. For Pok é mon GO, no matter how popular it is, it is facing the dilemma of lack of stamina and loss of users, and the cooperation with Starbucks can coruscate the second spring of the game.
Not only that, Pok é mon GO has previously launched similar services with McDonald's and Softbank Corp. stores, and officials have even launched wearable accessories Pok é mon GO Plus, which shows that game developers have made a lot of efforts to extend the life cycle of Pok é mon GO.
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World Coffee Science Congress-the 26th World Coffee Science Congress results released
Coffee chemistry: the research results of experts from various countries show that different processing methods and storage conditions have effects on the microbial and chemical composition of coffee. In the process of storage, the temperature of storage will be reduced, which can better ensure the quality of coffee. Professor Pochun Possion, a professor from Switzerland, gave a brief explanation on ensuring the freshness of coffee in the coffee distribution system.
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The amount of coffee consumed in China is about 200 billion yuan. Average annual consumption growth rate of 20%
Xiong Xiangren, Chinese president of the 26th World Coffee Science Congress, believes that the meeting to be held in Yunnan, China, is an affirmation by the coffee industry for the improvement of the comprehensive strength of China's coffee industry, and also marks that China will have a dialogue with the global coffee producing and consuming countries, which will play a positive role in improving the international status of China's coffee in the future. In addition, he also talked about the blowout era of Chinese coffee.
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