Yunnan promotes the construction of "National Coffee Industry well-known Brand Establishment demonstration Zone"

The Promotion Association summarized the progress of the preparatory work for the establishment of a demonstration zone for the establishment of well-known brands in the national coffee industry, further implemented the task of the establishment, and required relevant enterprises to conscientiously implement the requirements of the guidance for the construction of demonstration zones for the establishment of national well-known brands. create a number of coffee brands with good quality, good efficiency and high visibility, and improve the quality level of the development of Pu'er coffee industry. Further improve the influence and popularity of Pu'er coffee.

The heads of the Municipal Tea Bureau, the Municipal Bureau of quality Supervision and the Municipal Bureau of Commerce attended the meeting, and the heads of more than 20 coffee enterprises in the city attended the meeting.

After the promotion meeting, the quality brand training was carried out, including regional brand construction, enterprise brand management, the economic value of brand culture creativity and so on.

In 2014, our city was approved to build a "National Coffee Industry well-known Brand Establishment demonstration Zone". This is the first coffee industry well-known brand demonstration zone approved by AQSIQ since the establishment of a demonstration zone for national well-known brands was carried out in 2011. Since the establishment work was carried out, our city has organized relevant departments to conscientiously carry out the revision of Pu'er coffee standards, the improvement of inspection and testing ability, brand building, the establishment of enterprise quality credit files, and so on. Cultivate a number of coffee enterprises and brands with good quality, good efficiency and high awareness, and strive to complete various construction tasks with high quality.