The Internet Marketing method of Coffee franchise

First of all, if the coffee brand produces star effect on TV, it can greatly enhance brand awareness and accumulate fans. Using online marketing to bring fans to offline brick-and-mortar stores has worked well all the time. The marketing of Internet thinking promotes the opening of franchise stores most. Through online marketing on the Internet, coffee shopkeepers transform the 'traffic' that is often discussed online into the 'passenger flow' of offline stores. All people who have followed, commented or clicked on the Internet will be regarded as potential customers and included in the database.

When opening, carry on the point-to-point benefit customer marketing to it according to the principle of proximity. When there is a new store to open, coffee franchises can use Weibo, Wechat, websites and other Internet tools and CRM customer management system to carry out peer-to-peer marketing of online customer resources in a variety of interactive ways. This method can quickly introduce the surrounding customer resources into the nearest franchise store, so that the opening of each new store can successfully warm up, reach and exceed the passenger flow demand at the break-even point, and even burst. In this way, our franchisees no longer need to spend a lot of money on advertisements in newspapers and magazines.

Now through brand influence and Internet marketing, fans around the opening quickly know that passenger traffic can be done immediately.

Now our life is inseparable from the Internet, the same industry marketing can not be separated from the Internet. Similarly, the marketing of coffee franchises also need to use the Internet for publicity. The concept of the Internet has no boundaries, which subverts the traditional model of the coffee and catering industry: work hard and earn word of mouth until someone knows your brand a few years later.