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Sony products in cafes plan to increase to 240 partner stores by the end of this year

Published: 2026-08-22 Author: World Gafei

Last Updated: 2026/08/22, According to a survey by GfK Japan, domestic sales of high-resolution audio devices in Japan increased by 50% in 2015 compared with the previous year, and the number of supported mobile phones increased by 2.4 times. The customer layer is also expanded from middle-aged male music enthusiasts to young people and women. For the also expanding Chinese market, Sony set up vending machines in Shanghai's subway in 2015.

According to a survey by GfK Japan, domestic sales of high-resolution audio devices in Japan increased by 50% in 2015 compared with the previous year, and the number of supported mobile phones increased by 2.4 times. The customer layer is also expanded from middle-aged male "music enthusiasts" to young people and women.

In response to the also expanding Chinese market, Sony set up vending machines in Shanghai's subway in 2015 and asked Yang Yang to endorse it. It is said that the 1.8-meter-high vending machine can achieve idol-computer interaction through face recognition.

However, from the actual response, "Sony Dafa" in the rapid movement of people in the subway station is quite difficult to do.

According to the 2015 results released in April, Sony turned a profit, but its revenue fell 1.3% from a year earlier. The gaming business remains Sony's main source of revenue, but the continued decline in mobile phones and computers still makes Sony's performance fall short of market expectations. Sony must find more new market breakthroughs outside the gaming and entertainment business.

According to the plan, Sony also hopes to cooperate with clothing stores in shopping malls to promote models to wear h.ear, so as to further increase the popularity of h.ear headphones in the Chinese market.

There is good music, there is no shortage of good coffee, there are various types of headphone equipment on display, and there are usually records and books on the shelves that you have been looking for for a long time. This kind of "coffee headphone shop" (called "coffee earphone shop" in Japanese, or Sound Cafe) is now more popular with music enthusiasts than traditional brand audition stores.

With the popularity of smart phones, more and more mobile phones begin to support high resolution sound quality (High-Resolution). Sony hopes to expand into the Chinese market with its high-resolution audio product h.ear headphones, which will increase sales in 2016 to 1.5-2 times that in 2014. One way is to put Sony products in more cafes.

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