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Every year, about 10 new coffee brands enter China. How can they gain a foothold?

Published: 2026-02-27 Author: World Gafei

Last Updated: 2026/02/27, The category of coffee should be increased. In China, coffee is far less popular than tea, but in recent years, different brands of coffee have been gradually accepted by more and more people. It's like when consumers first come into contact with red wine, they only recognize Cabernet Sauvignon. With the increasing popularity of coffee culture, the value of all kinds of high-quality coffee will be gradually recognized, and consumers will be willing to spend for quality. On the other hand, coffee

The category of coffee should be increased. In China, coffee is far less popular than tea, but in recent years, different brands of coffee have been gradually accepted by more and more people. It's like when consumers first come into contact with red wine, they only recognize "Cabernet Sauvignon". With the increasing popularity of coffee culture, the value of all kinds of high-quality coffee will be gradually recognized, and consumers will be willing to spend for quality. On the other hand, coffee should also be adapted to local conditions, requiring the shopkeeper to study and choose coffee that suits the taste of the local people.

Cafes in the future will become more and more refined and subdivided. Although many cafes currently play marketing cards, in the long run, the pragmatic approach is the most secure. Location, category and production are three items that coffee operators must learn. And services and products are always the foundation of doing business. Cafe owners also have to pay attention to staff training and front desk operation.

According to statistics, there are about 10 new coffee brands in China every year, but not every brand will be successful. In fact, China's coffee industry has just started, and coffee brands in China are better to take root in China than in western countries with deep coffee soil. There is definitely room for them to survive in the Chinese market, but how can these coffee brands gain a foothold? According to the coffee industry report, it is not possible to develop the coffee industry until China's per capita GDP reaches 8000 US dollars. 50 cities in China have met this standard, so the market potential in China is great, but the key is to see how brand coffee shops adapt to the Chinese environment and successfully enter China.

Coffee also has to cross the border. The cafe was originally a place where Arabs gathered to chat, play chess and meet friends, and now this function remains the same. And the cafe itself has a literary flavor in China, and it can be mixed with similar industries. At present, there are more and more cafes mixed with paintings, literature, movies and even pets, and entrepreneurial cafes in the IT circle are also emerging one after another-"cross-border" has become an irresistible trend.