How important is marketing to a coffee brand or franchise?

Nestl é promotes the launch of a new coffee, and Nestl é has designed a theme page that reflects coffee bean consumption in real time. A new bottle of coffee is hidden in the coffee beans, the rule is that the more fans click "like", the faster the coffee beans decrease, to a certain extent, finally, the mystery of the new coffee will be unraveled! This also tells us the importance of new media marketing to coffee franchisees. The combination of traditional marketing and new media marketing will achieve better results.

This case is a good grasp of consumers' curiosity, what kind of coffee is it? In order to satisfy your curiosity, you will not only click on it yourself, but also invite your friends to click, which forms a viral spread, and this process is a very good marketing process, allowing consumers to advertise for themselves for free. You may tell your friends that Nestle Coffee has a new product and go to "like" to satisfy your curiosity.

The above two cases have successfully captured the curiosity of consumers, and developed corresponding marketing plans, so as to achieve surprising results. For coffee franchisees, how to use consumers' curiosity to make appropriate marketing plans is a problem that every coffee franchise operator needs to think about.

You will be shocked when you hear that a cup of coffee will sell for 5000 yen. You will be even more surprised when you hear that there is a steady stream of customers from such coffee shops, but it's true.

A coffee franchise shop in Tokyo, Japan, run by a man named Erlong Mori, may be the most expensive coffee shop in the world because it has created one of the most expensive coffee shops in the world, with a cup of coffee sold for 5000 yen. After the surprising price was launched, it spread all of a sudden. Many people can't believe it's true, and some people think it's obviously a coffee shop blackmailing customers. But it is also incredible that the selling price is so high that the boss can't make any money because the cost of this cup of coffee is too high. First of all, the coffee cups are made in France and are extremely expensive. Each cup is worth 4000 yen. When the customer runs out of coffee, the coffee cup will be packaged and delivered to the customer. Secondly, each cup of coffee is carefully prepared by the famous teacher on the spot, the salary of the famous teacher is very high, and the coffee material is unique and the raw material cost is very high. Thirdly, the service of this shop is extremely considerate. in the coffee shop decorated as luxuriously as a palace, many waiters dressed as ancient palace maids wait on the side, and the customers are like emperors above ten thousand people, and their artistic conception is indescribable.

Out of curiosity about this expensive cup of coffee, customers flocked to see what happened. Once these customers have been here, they will never forget the luxurious atmosphere in the store. They will not only come next time, but also volunteer publicity to their relatives and friends. Attract more customers.