Starbucks expands strongly in the Chinese market-its business in China may be super beautiful
Starbucks now operates 2100 stores in more than 100 cities in China, with more than 300 stores in Shanghai alone.
Mr. Schultz said in January that he expected China to become Starbucks' largest market, but did not give a timetable. In the fourth quarter of last year, Starbucks' revenue in China and the Asia-Pacific region more than doubled year-on-year to more than $650 million.
While Schultz expects Starbucks to expand strongly in the Chinese market, he has no plans to speed up the opening of new stores. Starbucks plans to add 500 new units in China each year over the next five years.
Schultz is also optimistic about the long-term prospects of the Chinese economy. "in the long run, we will succeed in China and create long-term value for shareholders." I am very optimistic about this.
Schultz is also bullish on the potential of the Indian market. Starbucks now has 100 stores in India.
Core tip: CNBC quoted Schultz as saying: "I wouldn't be surprised if one day Starbucks has more stores in China than in the United States." Starbucks now operates 2100 stores in more than 100 cities in China, with more than 300 stores in Shanghai alone. Starbucks now has 100 stores in India.
Howard Schultz, chief executive of the Starbucks coffee chain, said Starbucks' business in China has the potential to surpass that of the United States.
Starbucks announced on the 26th that it plans to open its first international "Starbucks boutique bakery" in Shanghai, China, in 2017.
"I wouldn't be surprised if one day Starbucks has more stores in China than in the United States," CNBC quoted Schultz as saying.
"over the years, we have been very successful in China, and not long after we got involved in breakfast," he said. We are training Chinese to drink coffee in the morning. "
Important Notice :
前街咖啡 FrontStreet Coffee has moved to new addredd:
FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou
Tel:020 38364473
- Prev
The fast-growing coffee shop in Jinan
In Huang Hui's eyes, although the coffee industry in Jinan started late, it developed rapidly. Now Jinan also has stores that make high-quality coffee. Although it still belongs to a minority at present, it is believed that more and more people will pursue quality coffee. The so-called high-quality coffee includes many aspects. First, there is plenty of time to raise beans. At present, many coffee shops buy their own bean dryers, which can be held freely.
- Next
How important is marketing to a coffee brand or franchise?
Nestl é promotes the launch of a new coffee, and Nestl é has designed a theme page that reflects coffee bean consumption in real time. A new bottle of coffee is hidden in the coffee beans, the rule is that the more fans like it, the faster the beans will decrease to a certain extent, and finally, the mystery of the new coffee will be unraveled! This also tells us the importance of new media marketing to coffee franchisees.
Related
- Being chased out of the rain in front of Starbucks?! Store: Sheltering from rain under umbrellas poses a safety hazard
- The white moonlight has changed?! Lucky launches "Big Winter Pear American"
- Hand-brewed coffee three-stage method, high-sweet and universal brewing method to share! What does the high sweet water level of hand-brewed coffee mean?
- What is the difference between raw, refined and full espresso coffee? How to extract espresso and taste good?
- A complete list of coffee bean names and their meanings! What is Yejia Shefi coffee? Where is Mantelin coffee?
- What grade does Arida Manor Kaduai coffee beans belong to? What treatment is Arida ASD slow anaerobic sun exposure?
- The milk tea cup becomes smaller?! Overlord Tea Girl launches a new "Return to Yunnan" series
- Accused of selling counterfeit and high-priced coffee beans! Well-known boutique coffee brand "Oukelao" bowed and apologized!
- How to make espresso dumplings? Can I eat coffee and glutinous rice balls together?
- Save the unformed and stagnant powder cakes in one second! What is the problem with stagnant water in the powder bowl of the espresso machine?