Starbucks expands strongly in the Chinese market-its business in China may be super beautiful
Starbucks now operates 2100 stores in more than 100 cities in China, with more than 300 stores in Shanghai alone.
Mr. Schultz said in January that he expected China to become Starbucks' largest market, but did not give a timetable. In the fourth quarter of last year, Starbucks' revenue in China and the Asia-Pacific region more than doubled year-on-year to more than $650 million.
While Schultz expects Starbucks to expand strongly in the Chinese market, he has no plans to speed up the opening of new stores. Starbucks plans to add 500 new units in China each year over the next five years.
Schultz is also optimistic about the long-term prospects of the Chinese economy. "in the long run, we will succeed in China and create long-term value for shareholders." I am very optimistic about this.
Schultz is also bullish on the potential of the Indian market. Starbucks now has 100 stores in India.
Core tip: CNBC quoted Schultz as saying: "I wouldn't be surprised if one day Starbucks has more stores in China than in the United States." Starbucks now operates 2100 stores in more than 100 cities in China, with more than 300 stores in Shanghai alone. Starbucks now has 100 stores in India.
Howard Schultz, chief executive of the Starbucks coffee chain, said Starbucks' business in China has the potential to surpass that of the United States.
Starbucks announced on the 26th that it plans to open its first international "Starbucks boutique bakery" in Shanghai, China, in 2017.
"I wouldn't be surprised if one day Starbucks has more stores in China than in the United States," CNBC quoted Schultz as saying.
"over the years, we have been very successful in China, and not long after we got involved in breakfast," he said. We are training Chinese to drink coffee in the morning. "
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The fast-growing coffee shop in Jinan
In Huang Hui's eyes, although the coffee industry in Jinan started late, it developed rapidly. Now Jinan also has stores that make high-quality coffee. Although it still belongs to a minority at present, it is believed that more and more people will pursue quality coffee. The so-called high-quality coffee includes many aspects. First, there is plenty of time to raise beans. At present, many coffee shops buy their own bean dryers, which can be held freely.
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How important is marketing to a coffee brand or franchise?
Nestl é promotes the launch of a new coffee, and Nestl é has designed a theme page that reflects coffee bean consumption in real time. A new bottle of coffee is hidden in the coffee beans, the rule is that the more fans like it, the faster the beans will decrease to a certain extent, and finally, the mystery of the new coffee will be unraveled! This also tells us the importance of new media marketing to coffee franchisees.
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