The continuous expansion of the coffee industry-consumers' multi-level demand for coffee, etc.
Brand rejuvenation, increasing stickiness with consumers
In the era of consumption upgrading, consumer groups have also changed, with obvious younger trends, and the post-90s and even post-00 generation have become the main consumer groups. Coffee franchisees must rejuvenate their brands in order to increase their stickiness with consumers.
At the same time, in the current pursuit of fashion, trendy, changeable young consumers, coffee franchisees need to do a lot of efforts, through packaging marketing, micro-marketing, etc., these new means can certainly make coffee franchisee brand glow a new generation of youth and vitality, young people's base is expanding indefinitely, and the pursuit of higher quality of life, pay attention to the quality of products and services, pay attention to experience!
Coffee franchisees can allow customers to hold various parties for their friends, attracting young users to buy them... Further, through this emotional communication with young consumers, it will help increase the youthful atmosphere of coffee franchisees.
In the era of consumption upgrading, coffee franchisees are a good time to develop. Therefore, all major coffee franchisees should attach importance to the service experience of this store and continue to develop in the service experience through various ways. This way your coffee shop will have the momentum to continue to grow.
Diversification of products, focusing on improving the experience of consumer groups
Coffee industry has always been to drink the world, which does not meet the current consumer more and more personalized, diversified needs, catering industry health nutrition first, coffee franchisees should also pay attention to the concept of health, launch health nutrition series new products.
The reason why it is a healthy nutrition series is inseparable from the development of consumer taste towards high quality, green and healthy under the environment of consumption upgrading. Some data show that among the factors considered in purchasing food, food health is second only to food safety. In fact, we can deeply feel the current attention paid to food calories and weight management in ordinary daily life. The nutritious meals of coffee franchisees can adopt the freshest fruits and vegetables at present, match healthy, low-calorie simple meals, and greatly reduce the burden on the body. It can be said that the future space of this market segment is unlimited.
Industry insiders pointed out: "With the continuous expansion of coffee industry scale, consumers 'multi-level demand for coffee, etc., there has been a market segment with imagination space."
In the era of modern consumption, the era of winning high-quality products has slowly passed, and service experience has become a new consumption point. In a casual place like a coffee shop, the service experience is even more important. Starbucks has become a giant in the coffee industry. The thoughtful service attitude is definitely one of the important reasons. Now that the era of consumption upgrading has arrived, how should coffee franchisees leverage their development?
- Prev
6 the boy's cafe was at odds with each other and regretted after a big fight.
In the cafe, a group of boys borrowed wine and hummed loudly to the rhythm of the music, which was criticized by the guests at another table. The two sides escalated from cursing each other to fighting until the police arrived to control the scene. On the morning of the 18th, six parties woke up drunk and shook hands at the Yunji police station, saying they regretted the act. At about 2: 00 a.m. on the 18th, there were five or six people in a cafe on Shengli Road 4 in the city.
- Next
China's coffee consumption is increasing year by year-the growth rate has been stable at more than 16% in the past decade.
In terms of absolute quantity, coffee consumption in China is still in the doldrums. At present, the scale of the global coffee consumption market is about 12 trillion RMB. The United States is the largest coffee consumption market in the world, with an annual consumption of about 3 trillion RMB, while the coffee consumption market in China is about 70 billion RMB. However, in terms of growth rate, the annual growth rate of coffee consumption in China is about 15%, which is much higher than that of the whole country.
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