Domestic coffee has entered the fourth stage of the boutique era.
The first stage: Nestl é starts with its "good day" to influence and transform people's way of life, so that more people can try and accept coffee.
The second stage: Shangdao Cafe, advocating freshly ground coffee to make more people accept the original coffee, and expanding all over China with its chain business model. At this stage, Shangdao Cafe has opened more than 2600 coffee shops in mainland China, accounting for 90% of China's coffee market.
The third stage: Starbucks enters China's first-tier market. Driven by it, espresso has become popular in first-tier cities, and espresso and cappuccino have become fashionable consumer drinks. Starbucks in the first-tier cities first-class business district and espresso in this segment of the market performance was completely unique at that time.
The fourth stage: CAFFE PASCUCCI broke the monopoly of Starbucks and Taiwan-funded cafes on the Chinese market, resulting in the prosperity of the coffee market. Now the coffee market has entered the boutique era, some foreign boutique coffee has entered the Chinese market, and has been favored by the market. CAFFE PASCUCCI is an authentic Italian coffee, which maintains the traditional method in the production process, treats every production process with the heart of craftsmen, and brings fine coffee to consumers.
With the continuous development of domestic coffee, China's coffee market has ushered in a boutique era. According to the survey, the main consumers of coffee are urban workers. This part of the consumer group is also the leader of social fashion, they are interested in foreign food culture and easy to accept. With the consumption of coffee, coffee culture came into being, and the coffee shop has become the breeding place of coffee culture. To a certain extent, coffee culture also promotes coffee consumption and attracts more and more consumers. China's coffee market has ushered in the era of boutique coffee, and the taste of domestic consumers is also gradually refined.
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How to open a coffee shop to explore the consumer experience behind coffee?
Coffee + mode is a good choice to open up a diversified experience for consumers. More and more savvy consumers are no longer satisfied with the single experience provided by a product in an industry. For example, when consumers buy books in a bookstore, they not only hope to find a good book, but also hope to enjoy a moment of leisure comfortably in a corner of the bookstore. So, if your cafe
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An investment in the coffee industry; an auto giant is about to open a cafe.
A car giant is going to open a cafe, and a car maker is going to play a big role in the catering industry. So, who is this brand? this car giant is Cadillac. The investment in the coffee industry stems from the brand's pursuit of fashion and art, thus giving the brand more cultural connotations. This time, the Cadillac Cafe is not just a coffee tasting.
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