How to open a coffee shop to explore the consumer experience behind coffee?
The "Coffee +" model is a good choice to open up a diversified consumer experience. Increasingly savvy consumers are no longer satisfied with a single experience provided by a certain product in a certain industry. For example, consumers go to bookstores to buy books. They not only hope to pick up a good book, but also hope to enjoy a moment of leisure comfortably in a corner of the bookstore. So, if your cafe can only serve customers a cup of coffee, then it is undoubtedly a "death sentence". Reasonably integrate needs under the premise of understanding customer preferences, form a complex diversified business model, and broaden additional experiences for consumers besides coffee. Nowadays,"coffee + light food" and "coffee + books" are common compound patterns. The cracking of a single business model is not a simple mixture of multiple formats, but a reasonable collocation extended from consumption demand on the basis of ensuring coffee as the absolute protagonist.
A distinct theme, while creating a personalized consumption experience for consumers, also presents a highly recognizable business card for consumers. A coffee shop is not just a coffee shop, and customers don't just come to the door for a cup of coffee. Sometimes a scenery outside the window, a touch of ancient color inside the shop, are far better than a cup of mist in front of you. Or a mysterious legendary tribe, or a cute cat, can become a very characteristic cafe theme. As long as you are willing to innovate, someone will pay for your unique label.
According to the data, among the emerging coffee markets in the world, China's coffee market growth rate is more than 10 times the world level every year. However, this does not mean that running a coffee shop is an easy thing. How to continuously tap consumer demand and find special selling points to provide consumers with better experiences is a problem that every operator should think about.
- Prev
The expansion space of coffee industry in Shanghai has increased by more than 800 in one year.
Coffee training is very popular decoration, equipment can be called luxury. The price of a high-end professional black hawk coffee machine is about four times that of an ordinary machine, and the price of a bean grinder is more than 20, 000 yuan, while the ordinary coffee machine on the market is generally about 40, 000 yuan, and the bean grinder is about 5000 yuan. Dong Pengfei, deputy secretary-general of the Coffee Professional Committee of the Shanghai Food Association, said that it is a general trend for the coffee machine to move towards the high end.
- Next
Domestic coffee has entered the fourth stage of the boutique era.
The first stage: Nestl é starts its day with a good day, influencing and transforming the way of life of Chinese people, so that more people can try and accept coffee. The second stage: Shangdao Cafe, advocating freshly ground coffee to make more people accept the original coffee, and expanding all over China with its chain business model. Shangdao Cafe opened more than 2600 coffee in mainland China at this stage.
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