How to open a coffee shop to explore the consumer experience behind coffee?

The "Coffee +" model is a good choice to open up a diversified consumer experience. Increasingly savvy consumers are no longer satisfied with a single experience provided by a certain product in a certain industry. For example, consumers go to bookstores to buy books. They not only hope to pick up a good book, but also hope to enjoy a moment of leisure comfortably in a corner of the bookstore. So, if your cafe can only serve customers a cup of coffee, then it is undoubtedly a "death sentence". Reasonably integrate needs under the premise of understanding customer preferences, form a complex diversified business model, and broaden additional experiences for consumers besides coffee. Nowadays,"coffee + light food" and "coffee + books" are common compound patterns. The cracking of a single business model is not a simple mixture of multiple formats, but a reasonable collocation extended from consumption demand on the basis of ensuring coffee as the absolute protagonist.

A distinct theme, while creating a personalized consumption experience for consumers, also presents a highly recognizable business card for consumers. A coffee shop is not just a coffee shop, and customers don't just come to the door for a cup of coffee. Sometimes a scenery outside the window, a touch of ancient color inside the shop, are far better than a cup of mist in front of you. Or a mysterious legendary tribe, or a cute cat, can become a very characteristic cafe theme. As long as you are willing to innovate, someone will pay for your unique label.

According to the data, among the emerging coffee markets in the world, China's coffee market growth rate is more than 10 times the world level every year. However, this does not mean that running a coffee shop is an easy thing. How to continuously tap consumer demand and find special selling points to provide consumers with better experiences is a problem that every operator should think about.