The expansion space of coffee industry in Shanghai has increased by more than 800 in one year.

Coffee training is very popular.

"the decoration and equipment can be called luxury. The price of a high-end professional black hawk coffee machine is about four times that of an ordinary machine, and the price of a bean grinder is more than 20, 000 yuan, while the ordinary coffee machine on the market is generally about 40, 000 yuan, and the bean grinder is about 5000 yuan. " Dong Pengfei, deputy secretary-general of the Coffee Professional Committee of the Shanghai Food Association, said that it is a general trend for coffee machines to move to the high end, and enterprises can introduce these machines and constantly lay out the market to provide more personalized experiences and increase interaction. "there are more and more coffee lovers in Shanghai now, and the market prospect is very broad."

Dong Pengfei said that coffee training in Shanghai is very popular now, and many schools and enterprises in Shanghai also organize workers to participate in training to learn coffee culture. "from a simple and beautiful flower drawing to further study, you will find that there is a lot of fun. And what kind of coffee beans, how to extract, some subtle differences in temperature and time will have a great impact on the final taste of coffee. In fact, there are more than 40 varieties of coffee beans alone, and there is still a lot of room to explore. Our coffee culture is just beginning. "

Statistics show that the average person in Shanghai drinks more than 40 cups of coffee a year, compared with more than 400 cups in Japan. China consumes 145000 tons of coffee beans a year, while Japan consumes 400000 tons. The largest domestic coffee bean trading company can trade 150000 tons a year. "in this way, it is also a tea culture country, and there is a 10-fold difference between us and Japan, and there is still a broad space for the market."

To sum up, the development prospect of coffee in Shanghai is still relatively broad, and more economic models have been derived from the coffee industry, which is proved by the popularity of coffee training. The coffee economy in Shanghai can be seen as a microcosm of the domestic coffee industry, and China's coffee industry still has great potential to be tapped.

There are about 6000 coffee shops in the city.

The broad prospect of the coffee market has also attracted many enterprises to carve up the business opportunities. In addition to traditional coffee shops, including fast food restaurants such as KFC and convenience stores such as Rosen, coffee is sold at a lower price than coffee shops. According to data provided by the industry association, there are about 6000 coffee shops in the city, with an increase of more than 15 per cent last year. "as a matter of fact, the number of new stores has reached 1200, and some stores have been forced to close down because of labor and rental costs, but the total growth is still significant."

Dong Pengfei told the reporter that in fact, the gross profit of coffee is very high, but it is difficult to make a high profit just by operating coffee. "A cup of American coffee that sells for just over 20 yuan, the cost of coffee beans is 2 yuan, plus cups, and so on, the gross profit is more than 80%. But more than half of it has to be used to pay rent and labor costs, and the final net profit is only 15% MUL20%. If the volume cannot run, the shop can only be closed. For example, in a coffee shop in a business building, with monthly sales of 60,000 yuan, coupled with depreciation of machinery and equipment, it is not easy to recover an investment of about 80,000 yuan in a short period of time. " Dong Pengfei said with a smile that although there are broad prospects for the coffee market, if you want to open a shop specializing in coffee now, it is still "affection".