Analysis of Coffee Market: analysis of individual Coffee consumers

1. I like coffee flavor very much, like to drink different kinds of coffee, like to drink coffee from different cafes, try new coffee beans, try different roaster styles. Willing to try out new baking styles from bakers. This customer can feel that they really like coffee, will make their own coffee at home, study the taste of coffee, buy coffee beans from different places, have their own job, coffee has become their biggest hobby, they have a tendency to regard coffee as a lifelong career; This kind of customer is very easy to open their own coffee shop in the future. They really love coffee and sincerely love it. When they go to different cities, they will first learn what kind of coffee shops there are in that city. They will try their style first and chat with the owner. It is a very enjoyable feeling.

PS: Because of this phenomenon, our shop has also become a shop where some coffee lovers from other places will definitely come to drink coffee when they come to Guangzhou.

2. Customers who choose to spend time in cafes for nothing can accept single-item coffee, but they are not very keen. The quality of single-item coffee becomes more and more selective after a long time, but it is basically proportional to the level of our store. They care more about having a place to spend time and don't like to go to busy places to play, so cafes become the main place to go. They are generally very kind and fun. We have several customers in our store. Since we opened three years ago, 365 days a year, they come to our store for nearly 300 days. These customers will really add a lot to the store.

3. Peer. This kind is to occasionally communicate with each other between peers, of course, there are also stepping on the field, but now very few, we are more humble!

4. Individual guests, not much contact with coffee, passing by to see a cafe, and then found that there is only a single coffee in the menu, have to order, some of these customers we will chat with him, some accept coffee, and then develop into regular customers, slowly used to coffee; Some still can not get used to coffee, this kind of customer is more difficult to influence them, but we will try to let him try different coffee, hope that through comparison they can choose coffee suitable for their taste.

5. To find a place to chat and talk about work. This kind of coffee does not have much requirements, because the store is mainly single items, so they order cups and drink while chatting; there are also customers who come to talk about things and chat, because they are used to the taste of our coffee, they will come to drink single items every once in a while.

There are about 5 kinds of customers, all of whom will drink single products when they come to the store, and they are the main consumers. People often ask old Xue, do they really like it so much? Old Xue said that they really like coffee, drink the taste of real coffee, and it is not something tall, it is a part of this kind of people's life; if you have the opportunity to drink different coffee, or go to different home roasting cafes to taste their coffee, chat with them, probably you will gradually understand why a person loves coffee so much!