High cost, insufficient consumption, Shenyang Venture Cafe 90% loss

Over the past year, nearly 30 entrepreneurial cafes, large and small, have emerged in Shenyang. Mark, founder of Wutong Valley Coffee, the first entrepreneurial cafe in Shenyang, told reporters that three start-up cafes in Shenyang have been transformed or closed in the past two or three months. Some people in the industry said that nearly 90% of the start-up cafes lost money.

On the afternoon of September 22nd, the worker's Daily reporter came to weekee Wisdom Entrepreneurship Coffee, which is located on Xibin River Road, Shenhe District, Shenyang City. As soon as he entered the door, the reporter saw pictures of crowdfunding shareholders posted on the wall, the barista in the bar making coffee and the stereo playing light music. In the showcase are samples of entrepreneurs' products, and on the wall are "Shenyang's most fashionable broken shell incubator", "start a business, because we are together" and display stickers on the results of entrepreneurial incubation. The reporter found that there were only two tables and eight people chatting in the cafe on the upper and lower floors.

"Beijingers like to talk, and they also like to communicate when they start a business. In Zhongguancun, as soon as we meet, we are willing to sit down for a cup of coffee and talk about business. Shanghainese are used to the petty bourgeoisie atmosphere in cafes and like to talk about literature and art. Shenyang people are more accustomed to doing business at the wine table. " Zhang Guoyou, a Shenyang native who once started a business in Beijing, said that urban culture affects the success of entrepreneurial cafes.

Liu Na, founder of weekee Wisdom Entrepreneurship Coffee, explained: "it's not that startup coffee is not suitable for Shenyang. Shenyang has a lot of people who want to start a business and are starting a business, including recent college graduates and second-time entrepreneurs. There are more than 3000 entrepreneurs in my Wechat moments. The rise of Chuangka in Shenyang has happened in the past two years, and many entrepreneurs are not used to starting a business with the help of this new form. "

Xiong Bo, a native of Shenyang who returned to start a business in 2012, told reporters that although the "mass creation space" has been valued by the government's policies, financial support and all aspects of society, and the overall atmosphere is getting better and better, the leap from "quantity" to "quality" is not achieved overnight, but needs a process.

"A startup cafe employs at least two or more professional baristas to work on morning shifts and evening shifts. Generally speaking, entrepreneurs are strapped for money, so the price of coffee should not be too high, but the cost is the same as that of ordinary cafes. The location of the start-up cafe must be in the city center, with a rent of 270000 yuan a year and 600000 yuan for decoration and equipment purchase. And some regular customers seldom drink coffee, while others can stay for a day with their notebooks. " Just three months after opening, Xu Kai, the head of a start-up coffee shop that is now losing money, said that with high costs and low consumption, start-up cafes lose money on coffee business without exception.

"many people in charge of entrepreneurial coffee know very little about Internet + and Zhongchuang, and regard entrepreneurial cafes as a place to drink coffee. It's not just office space and delicious coffee, it's supposed to be a business incubator where you can get projects and find investors. " Mark said.

Liu Na told reporters that nine start-up cafes, including Shenyang Washington Tiantian Qingchuang Space, Bozhong Youth Entrepreneurship Workshop, and Sunshine 100 Qingchuang Space, are discussing the establishment of a "Shenyang Creative Cafe Alliance" to unite, share resources, and deal with business problems.