How to choose coffee to join the brand and reduce the risk effectively
It will be easier to choose a coffee brand with the same idea.
To start a business, choosing a coffee brand is a relatively easy and labor-saving way to invest, because the brand headquarters has a relatively perfect and market-tested operation system. For example, Caffe Pascucci will provide one-to-one full support to franchisees from location selection, training and operation management. Of course, everything has its advantages and disadvantages, most venture investors are ideal, enthusiastic, emotional people, may often have differences of opinion with the brand headquarters. Therefore, before joining, investors must understand the brand in all directions and choose a brand that is consistent with their own ideas.
You can choose partners to reduce risk.
Although opening a coffee shop has a certain ideal color in the traditional impression, since it is a business, the most important thing is to make a profit. Choosing a suitable coffee brand is the premise to reduce the risk. In addition, for the catering industry with high cash flow requirements, many entrepreneurs will invest in partnership, which will further reduce the risk in terms of capital. Of course, in the early stage of the partnership, we should also communicate the relevant cooperation matters, and even friends and relatives should implement the relevant duties and rights to ensure the smooth operation of the coffee shop in the later stage.
The above two points are only the risks that investors can avoid in the planning before starting a business, and achieving the above two points can lay a good foundation for coffee shops. How to overcome obstacles and obstacles in the later operation requires the joint efforts of investors and coffee brands. We know that the planning in the early stage is very important, and the operation in the later stage is also important. Entrepreneurship itself is also a long-term process, which requires entrepreneurs to be prepared to fight for a long time.
Starting a business is undoubtedly full of great uncertainty. according to a survey, the success rate of starting a business for the first time in our country is about 10%. How to reduce the risk of entrepreneurship and improve the chances of entrepreneurial success is the concern of every entrepreneur, and this is also an important reason why many entrepreneurs are more inclined to join. However, joining is not foolproof, how should investors choose coffee to join the brand and effectively reduce risk?
In the entrepreneurial trend of the past two years, the catering industry has poured in a large number of outsiders, and because the catering industry has a large base and has enough market segments, entrepreneurs can cut in from different directions. for example, there are water bars, milk tea shops, coffee shops, teahouses and so on. Especially in the coffee market with the largest market share, for individual investors, there are many mature coffee brands to choose from. But in any case, starting a business has risks, and Caffe Pascucci reminds entrepreneurs that there are a lot of details to pay attention to on the way to their dreams.
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Uncover Starbucks' hidden "human desire" for a long time.
1, cup volume + pricing product function points: add quantity 1 stroke 3, but the price only adds 3 yuan human desire: greedy cheap (people often enlarge their needs in front of low prices) many people have encountered this kind of entanglement in Starbucks, add 1 stroke 3 but the price is only 3 yuan, at this time greedy cheap psychology has a flash in the mind, then want a large cup or oversized cup. A lot of people choose like this.
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