Ikea's inspiration to cafes: cross-border operation should first consider cost rather than profit

▲ Ikea is not added casually. Its cross-border success lies in its integration.

When it comes to selling food, do you think Ikea makes money?

Restaurants are the cost of the Ikea business model, not the point of profit. However, the value it brings to Ikea's business model cannot be calculated by calculating raw materials, labor costs and selling prices.

Why do all brands have to cross the border?

People who used to open cafes cross the border because they couldn't make money. They opened an independent bookstore with coffee to sell books to increase their income. Now, why do different industries want to rely on coffee?.

Drink coffee together, touch the literary style.

Opening a coffee shop for luxury goods is an important part of its brand image, and the catering industry has added a place where consumers can sign in.

If you can't afford a bag, you can afford bread.

Moreover, the tone of the cafe also adds points to the "unattainable" quality of its luxury goods.

In addition, it is also an eye-catching marketing strategy. Du Niang, "luxury Cafe" and other keywords, a variety of store visits, inventory, design articles into pages.

▲ integrates restaurants into the shopping process

Grasp the psychology of consumers: take a turn around the model room, just in time for a meal, do you want to go out to find a meal and then come in? Or, after picking up everything, check out and load the car, lunch will not be afternoon tea?

Based on the fact that consumers are afraid of trouble, Ikea restaurants can be "The Smiling、Proud Wanderer" in the surrounding restaurants (if any).

The mystery behind the ratio of performance to price

It can make consumers pay for the meal, at least it won't taste so bad.

And that is the price of a McDonald's and KFC, spaghetti with spaghetti and Swedish meatballs are optional, and drinks and coffee can be refilled.

Instead of praising its performance-to-price ratio, Sister Fang would like to emphasize that this "not bad taste, not expensive" reflects Ikea's clear positioning of its own restaurant--

As a furniture home mall, the restaurant is for passenger flow, is a good feeling, is a topic ah, is another choice for customers to come to the store.

With the continuous extension of the urban boundary, many IKEA stores have been gradually integrated into the new community and office park.

Who says IKEA is not regarded as a consumer of a simple meal at work? When you come to have a meal, why can't you easily buy a 17-piece set of 24.9 yuan fresh-keeping box?