Starbucks sells high-tech thermos for 1000 yuan each.
This winter, Starbucks not only let you use paper cups with beautiful patterns, but also hope that you can drink warm coffee all the time.
The cup, launched by Ember Technology and sold by Starbucks, is priced at $149.95 (about 1033 yuan). Seeing this price, I can't help but wonder why this cup is worth nearly $150.
Not long ago, Ember Technologies launched the product through crowdfunding, which maintains and precisely adjusts the temperature by charging, ranging from 120F to 150F (48 C to 66 C). The company's CEO Clay Alexander said:
In general, coffee shops offer customers drinks of both tea and coffee at 160 °F (about 71 °C), but in fact the preferred inlet temperature is 130 °F (about 54 °C).
Before some insulation cups because the heat preservation effect is too good, the hot drink can not change the temperature for a long time, and there is no cooling mechanism, resulting in hot mouth. But the Ember cup uses a series of sensors and heating rings to heat the liquid and uses wax heat-absorbing material on the bottle wall to cool, keeping the temperature for several hours. Practical function is important, but beautiful appearance is also essential. Ammunition Group, which designs the appearance for Beats headphones and Polaroid cameras, is the designer of this cup: rotate the bottom to change the temperature, the LED screen of the bottle shows the temperature number and charging power, the screen darkens when not adjusted, and there are no other buttons, which is very simple and clear. Ember also hired designers from Amazon and Nokia to create internal components for the cup so that it would not be bulkier than an ordinary cup.
If it is such an insulation cup, of course, it is not interesting, in fact, the biggest way to play is the matching app. App sends a notification when the coffee gets cold, and the user can set the temperature even if the cup is not around. When the liquid inside the cup is below a certain level, app will push it to a nearby coffee shop. Ember also plans to have apps track users' caffeine intake over a period of time, and then work with health apps to help users understand their health and make recommendations.
This thermos cup is Ember's first product, but they have won the opportunity to cooperate with Starbucks. This is not easy, after all, the coffee giant quality inspection and safety checks are very strict, to check the cup will not change the taste and taste of the coffee. In addition to the product itself, the company should be audited.
The cups are currently available on Ember's website and at 100 Starbucks cafes across the United States, and 4000 have been sold.
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A Taiwanese man takes a picture of his pet dog and pedals a tricycle around the island to sell coffee.
Zhong Changlin, who usually sells coffee on tricycles in Hualien City, Taiwan, died of illness after raising a golden retriever for 10 years. He once agreed with him that he would play around while selling coffee together. Now, as promised, he takes a photo of a silly girl and rides a tricycle around the island to fulfill his promise. With the coffee tricycle, I didn't expect the silly girl to leave. Recalling his dog, Zhong Changlin, 33, was full of reluctance and just left the army 10 years ago.
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Wheelys hopes to use the new model to "challenge" traditional coffee chains such as Starbucks.
Now coffee is growing very fast, and Starbucks is still racing the enclosure, which is an opportunity. Bai Xiaofan said that compared with Starbucks, its image is younger, and the cost is more advantageous after saving store rent. In the future, all levels of coffee in China will exist, and there will be no conflict. However, many people in the industry also say that brands that adopt the new model to enter the Chinese market still face many challenges.
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