The United States itself is the largest exporter of instant coffee, but it drinks less.

When Americans drink coffee, it is like playing a game without rules, laissez-faire without taboos. Americans are dismissive of all kinds of exquisite coffee made by Europeans. Americans drink coffee freely, coffee set culture is also deep into their lives difficult to separate, the impact is even to the point that no coffee is not life. It is said that the Apollo 13 spaceship, which carried a man to the moon for the first time, had a life-and-death failure on its way home. At that time, the ground crew comforted the three astronauts with a word: come on! Delicious hot coffee is waiting for your return. Americans can't do without coffee almost 24 hours a day, whether at home, in the office, in public, or at a roadside vending machine. This consumes 1/3 of the world's coffee production and is the country with the largest coffee consumption in the world.

Generally speaking, life in the United States is busy and tense, unlike people in Europe and the Middle East who can enjoy life in a leisurely mood. They are often a large pot of electrothermal filtered coffee (Drip Coffee Marker). From morning to night, because there is too much water and less coffee (10 grams of coffee to 200 cc of water), the taste is very light, so many people criticize that American coffee is really bad. In fact, in all parts of the United States, coffee lovers can still taste their favorite coffee taste with a little more effort. If pure American coffee is divided into two categories, the east coast of the United States is stronger than the west coast, and the south is stronger than the north. Ethnically speaking, immigrants from southern Europe and Latinos prefer strong coffee to those from Britain, Germany and northern Europe.

In addition, although the United States is the largest exporter of instant coffee, not many people in the United States drink instant coffee. In recent years, they pay more and more attention to the results of a healthy diet, the market for Coffeeineless Coffee is increasing, and the practice of drinking coffee without sugar is becoming more and more common.