The domestic coffee market has ushered in a period of rapid development-a large number of domestic coffee brands have grown.
Pacific Coffee, a chain of American-style coffee, is headquartered in Hong Kong. as of April this year, the number of stores in the world has reached 477, of which 329 in the mainland will expand its business in the mainland by way of franchise stores.
According to public information, the total number of British COSTA coffee outlets on the mainland reached 344 in 2014 and plans to double the number of stores to 900 by 2020.
For other companies to step up their pace, Gao Xiaonan, head of public relations at Starbucks China, previously said that Starbucks has opened an average of one store a day in the past year, which is due to Starbucks' confidence in its products and experience. The Starbucks experience is unique and a way of life that cannot be replicated by other competitors.
Wang Zhendong, secretary general of the Shanghai Coffee Association, believes that the continued increase in investment in the mainland by other foreign chain stores will have a huge impact on Starbucks. However, these are not enough to shake the position of Starbucks, for Starbucks, the biggest enemy is itself.
Shen Meng, a mainland financial expert and executive director of Xiangsong Capital, believes that Starbucks developed rapidly in the early days of the mainland and opened a large number of stores, resulting in a further decline in marginal costs. The more stores it opens, the greater its coverage, and the higher its revenue. However, other brands also gain more outlets through joining, and the joining model only needs to export brands and management to quickly occupy market share. This light asset model is conducive to rapid expansion, and it can be predicted that the competition in the mainland coffee market will become increasingly fierce.
Generally speaking, the major coffee brands are competing for the big cake of the Chinese market, and it is certain that the domestic coffee market will be more prosperous. With the continuous expansion and development of major brands, can Starbucks' hegemony be shaken?
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