The domestic coffee market has ushered in a period of rapid development-a large number of domestic coffee brands have grown.
Pacific Coffee, a chain of American-style coffee, is headquartered in Hong Kong. as of April this year, the number of stores in the world has reached 477, of which 329 in the mainland will expand its business in the mainland by way of franchise stores.
According to public information, the total number of British COSTA coffee outlets on the mainland reached 344 in 2014 and plans to double the number of stores to 900 by 2020.
For other companies to step up their pace, Gao Xiaonan, head of public relations at Starbucks China, previously said that Starbucks has opened an average of one store a day in the past year, which is due to Starbucks' confidence in its products and experience. The Starbucks experience is unique and a way of life that cannot be replicated by other competitors.
Wang Zhendong, secretary general of the Shanghai Coffee Association, believes that the continued increase in investment in the mainland by other foreign chain stores will have a huge impact on Starbucks. However, these are not enough to shake the position of Starbucks, for Starbucks, the biggest enemy is itself.
Shen Meng, a mainland financial expert and executive director of Xiangsong Capital, believes that Starbucks developed rapidly in the early days of the mainland and opened a large number of stores, resulting in a further decline in marginal costs. The more stores it opens, the greater its coverage, and the higher its revenue. However, other brands also gain more outlets through joining, and the joining model only needs to export brands and management to quickly occupy market share. This light asset model is conducive to rapid expansion, and it can be predicted that the competition in the mainland coffee market will become increasingly fierce.
Generally speaking, the major coffee brands are competing for the big cake of the Chinese market, and it is certain that the domestic coffee market will be more prosperous. With the continuous expansion and development of major brands, can Starbucks' hegemony be shaken?
- Prev
Coffee production in Indonesia has fallen by 10% this year.
El Ni ñ o could lead to a 10% drop in coffee production in Indonesia this year, the worst El Ni ñ o in nearly two decades, leading to a dry climate, crop damage and delayed harvesting. A median compiled by Bloomberg based on the estimates of five traders shows that as the world's third-largest grower of robastian coffee, some farmers may
- Next
Coffee industry's "Apple" Starbucks hegemony is challenged
Blue bottle coffee, I believe that people who like coffee must be no stranger to blue bottle coffee, a boutique coffee brand from the United States. It is said that freshly roasted organic coffee beans in the store will be discarded as long as they take more than 48 hours. they do not advocate drinking large lattes, but welcome customers who have requirements for the quality of life of coffee, and the equipment of Italian style, hand flushing, siphon and ice droplets in the store.
Related
- Can you make coffee with 5g of beans? What is the minimum number of grams of coffee beans used for hand-brewed coffee? What brewing plan should I use for less flour?
- Why do Japanese people like to make coffee with flannel? What is the difference between flannel filter cloth and filter paper cup? What are the characteristics of flannel filter cloth for making coffee?
- A coffee shop drives customers out on the spot?! Store: No Chinese people are accepted
- Children suffocated and died after drinking pearl milk tea! Parents: The store did not inform the risk
- Can I put a thermos in a thermos pot to keep my coffee warm? Why does coffee not taste so good after it cools down? What is the most suitable amount of milk for latte?
- How to make coffee cream? Do I have to use instant powder for 400 hand-made coffee? What is the composition of coffee cream in Naples coffee?
- What is an authentic cappuccino? How to make cappuccino golden circles? What is the ratio of coffee to milk in a cappuccino?
- Can espresso beans be used to make hand-brewed coffee? What is the difference between Italian mixed beans and hand-made single beans? What are the characteristics of SOE coffee beans?
- Big battle! Mixue Ice City has opened three stores in the United States?!
- Lucky launches rice milk latte! Netizen: After drinking it, I thought I bought it an ordinary latte