Coffee industry's "Apple" Starbucks hegemony is challenged

Blue bottle coffee, I believe that people who like coffee must be no stranger to blue bottle coffee, a boutique coffee brand from the United States. It is said that freshly roasted organic coffee beans in the store will be discarded as long as they take more than 48 hours. instead of drinking large lattes, they welcome customers who have requirements for the quality of life of coffee. the store is equipped with Italian style, hand flushing, siphon and ice droplets.

Blue Bottle Coffee has always advocated that the new culture of coffee experience is to buy and communicate with customers, maintain the openness of store decoration, and promote mutual understanding.

Currently, Blue Bottle Cafe has only 27 stores worldwide, in four cities: new York, Los Angeles, San Francisco and Tokyo. Such niche coffee shops, which have no discounts or WIFI, take an unusual route and are regarded as the "Apple" of the coffee industry.

Last summer, Blue Bottle Cafe completed round C financing of $70 million. Blue Bottle Coffee, which is expected to raise this level of money at a valuation of hundreds of millions of dollars, is challenging Starbucks' dominance with fine-brewed handmade coffee.

Blue Bottle Cafe's first stop in the overseas market is Tokyo, Japan, and has opened three stores, one after another in Qingcheng Baihe, Maoshando Harajuku, and Shinjuku Railway Station, which are popular with coffee lovers. Of course, the introduction of Blue Bottle coffee is not only because its coffee is delicious, but also because the decoration design of each store is worth recommending to you.

Shinjuku Railway Station in March, Blue Bottle coffee opened its third store in Tokyo, Japan. The founder of Blue Bottle coffee believes that Japanese consumers have the ability to appreciate boutique coffee.

In 1912, an American poet wrote two lines of poem at the quiet Shinjuku train station to describe the "bustling crowd, like petals on wet black branches" at the Paris train station. " Today, Shinjuku Railway Station has become the busiest railway station in the world, with more than 3 million passengers coming and going every day. We can't help but be attracted by the metropolis of Tokyo.

The most striking thing about the NEWoMan mall in the new Nankou station area of the station is the existence of Blue Bottle coffee. Schemata, the design studio of the first two stores, is still responsible for bringing calm and comfort to passengers, tourists, customers and staff at the labyrinth train station.

Simple white ceiling and floor, with log decoration, there is a combination of Japanese style and industrial style. The spacious space can take some time to taste the special snacks here, as well as Japanese souvenirs. A large area of floor-to-ceiling glass windows make the space brighter and the visual effect is better, and the blue LOGO that can be seen everywhere highlights the characteristics of the brand.

Complete coffee menu and espresso drinks are available here, with two coffee machines for better service to mobile guests. Maybe many people drink Blue Bottle coffee here for the first time, but it is absolutely unforgettable.

Blue Bottle coffee provides customers with absolutely quiet environment and quality-oriented coffee. Unlike Starbucks' leisure and business functions, the brand pays more attention to providing customers with an environment for independent thinking, as well as an excellent fresh coffee. In the niche coffee market, Blue Bottle coffee develops steadily and exudes its own unique charm.