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There is great potential in China's coffee market, and there is a way to operate coffee stores.

Published: 2026-02-22 Author: World Gafei

Last Updated: 2026/02/22, First, the operation of coffee franchises should be stable and should not be lost: it mainly refers to regular customers and shop assistants. As franchisees, they must use their true feelings in dealing with regular customers. You can give small gifts during the holidays and make sure you get in touch with regular customers as much as possible. Second, to create a famous store, don't break your promise: if you don't insist on doing it at a discount, the franchisee should think from the long-term development of the store.

First, the operation of coffee franchises should be stable and should not be lost: it mainly refers to regular customers and shop assistants. As franchisees, they must use their true feelings in dealing with regular customers. You can give small gifts during the holidays and make sure you get in touch with regular customers as much as possible.

Second, to create a famous store, don't break your promise: if you don't insist on doing it at a discount, the franchisee should think from the long-term development of the store, not just look at the immediate benefits.

Third, when running a coffee franchise, you should fight a value war, not a quotation war: when operating a coffee and bean store, franchisees must not fall into the misunderstanding of quotation, and when necessary, they can consider accumulating awards and giving gifts to promote sales in disguise.

Fourth, want famous brands, not miscellaneous brands: to find a good coffee bean brand, in terms of quality, quotation and service, the promotion of products can also keep up with, and the supply of goods is also abundant.

Fifth, the operation of coffee franchise stores should be monopolized, not missold: as monopoly can constitute the habit of targeted spending and a fixed customer base, service can be guaranteed and profit can be guaranteed.

I believe that in the face of today's coffee market environment, some discerning investors have begun to invest. If you want to open a coffee franchise, it is necessary to choose a big brand, and you also need to conduct a multi-party investigation to make sure that the brand is in line with your own ideas in terms of business philosophy and development prospects, and then decide whether to join or not. In addition, I hope the above five effective ways to operate a coffee franchise will inspire you.