How to choose a coffee brand with a clear positioning to join and invest

Pay attention to the factors affecting site selection

When choosing the location of a coffee franchise, we should consider the consumption level of the business area, the types and attributes of the customer group, age, income level and the characteristics of coffee consumption. Through the in-depth investigation and analysis of the above factors, we can judge whether the overall customer base is suitable to open a coffee shop, what kind of coffee shop is suitable, and what structure products should be provided in the coffee shop.

The above four points about how to avoid risks in coffee franchisees are the most basic methods. Opening a good store does not only make it easy to succeed, it requires operators to constantly improve bit by bit, and choose a good coffee brand to join the brand, with the support of headquarters and their own efforts, to achieve greater success.

Choose a well-defined brand to join.

At present, in the field of coffee in China, all kinds of Chinese and foreign brands of different sizes are scrambling for food and layout market, and the market competition is very fierce. The coffee brand chosen by investors must have a clear development orientation and customer group, whether it is business type or leisure type, and an accurate division of market areas. For example, Caffe Pascucci has entered the Chinese mainland market strongly as an international coffee chain brand and has a fixed consumer group.

The design style of the coffee shop

If you want the coffee franchise you invest to attract the target audience, you must first grasp the trend of the times. From the appearance of the store, door, LOGO, color, store environment and other comprehensive aspects of performance. The design of the store must be in line with the tonality of the brand and reflect the operating characteristics. Store decoration should fully consider whether it is in harmony with the original architectural style and the surrounding storefront. A variety of storefront styles of Caffe Pascucci are adapted to local conditions to present the most suitable environment of the coffee shop to consumers.

Diversified marketing mode

Coffee franchise shop belongs to the subdivision of catering industry, and catering is the basic service type, but because of the particularity of Chinese market, the spiritual and emotional attribute of coffee shop is stronger, especially now the customer's consciousness and consumption structure have changed. therefore, in terms of marketing mode, it must be on the basis of in-depth understanding of customers' life style.