China's coffee market as a whole is developing rapidly.-Why is China's coffee industry developing so fast?
Analysis on the prospect of domestic coffee joining industry:
1. With the rapid development of China's economy, coffee consumption in Chinese cities is gradually associated with modern life, leading to a rapid increase in coffee consumption, coffee joining industry to form a huge consumption potential market.
two。 According to authoritative data released: at present, instant coffee accounts for a large proportion in the consumer market, accounting for about 84%. It is estimated that the average growth rate of instant coffee sales will drop to 8.3 percent from 2012 to 2017, and China's instant coffee consumption will reach 1.72 billion US dollars in 2015. The market share of freshly ground coffee is only about 16%. However, the growth rate of the instant coffee market is not as fast as that of the freshly ground coffee market, mainly because consumers are more inclined to consume coffee beans and go to coffee franchises due to changes in consumer habits.
3. According to market data, the coffee industry is growing at a rate of 25%, and coffee is becoming a bright spot of urban civilization and economic growth. The consumption of second-and third-tier cities is increasing, and the market share is also increasing, which will become the core driving market of China in the next 20 years.
4. Chinese consumers begin to understand the brand, style and purity of coffee, and know how to enjoy the pleasure of coffee. In a sense, this is a kind of cultural consumption.
The pleasure of coffee lies in its taste, utility and atmosphere, and more and more people choose to go to coffee franchises to accompany themselves to spend a lot of cozy time. Just made coffee, send out this rich fragrance, that kind of attractive aroma, fresh and intoxicating. After getting up in the morning, have a cup of refreshing drink during the day at work, but also have a cup of coffee in your spare time, a few snacks, chat with friends, or after a good meal, make a cup of coffee and read a newspaper.
At the same time, the post-80s and post-90s generation prefer coffee, and drinking tea seems to have become a hobby of the middle-aged and elderly. As the prime of life, the post-80s and 90s have a more open way in the economy and consumption concept, which are important reasons for the vigorous development of coffee in our country. Nowadays, the market for coffee is very vast. Are you tempted to get a piece of the pie?
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Coffee store sales how to grasp consumers' novelty-seeking psychology for marketing
The mysterious new coffee Nestl é promotes the launch of a new coffee. Nestl é has designed a theme page that can reflect the consumption of coffee beans in real time. A new bottle of coffee is hidden in the coffee beans, the rule is that the more fans like it, the faster the beans will decrease to a certain extent, and finally, the mystery of the new coffee will be unraveled! This also tells us that new media marketing adds coffee.
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How to choose a coffee brand with a clear positioning to join and invest
Pay attention to the factors that affect the location of coffee franchise stores, we should consider the consumption level of the business area, types and attributes of customers, age, income level and its characteristics of coffee consumption. Through the in-depth investigation and analysis of the above factors, we can judge whether the overall customer base is suitable for opening a coffee shop, what kind of coffee shop is suitable, and what structure should be provided in the coffee shop.
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