Coffee store sales how to grasp consumers' novelty-seeking psychology for marketing

Mysterious new coffee

Nestl é promotes the launch of a new coffee, and Nestl é has designed a theme page that reflects coffee bean consumption in real time. A new bottle of coffee is hidden in the coffee beans, the rule is that the more fans click "like", the faster the coffee beans decrease, to a certain extent, finally, the mystery of the new coffee will be unraveled! This also tells us the importance of new media marketing to coffee franchisees. The combination of traditional marketing and new media marketing will achieve better results.

This case is a good grasp of consumers' curiosity, what kind of coffee is it? in order to satisfy their curiosity, they will not only click on it, but also invite their friends to click on it, which forms a kind of viral spread. this process itself is a very good marketing, allowing consumers to advertise for themselves for free. You may tell your friends that Nestle Coffee has a new product. Go "like" to satisfy your curiosity.

The above two cases have successfully captured the curiosity of consumers, and developed corresponding marketing plans, so as to achieve surprising results. For coffee franchisees, how to use consumers' curiosity to make appropriate marketing plans is a problem that every coffee franchise operator needs to think about.

A coffee franchise shop in Tokyo, Japan, run by a man named Erlong Mori, may be the most expensive coffee shop in the world because it has created one of the most expensive coffee shops in the world, with a cup of coffee sold for 5000 yen. After the surprising price was launched, it spread all of a sudden. Many people can't believe it's true, and some people think it's obviously a coffee shop blackmailing customers. But it is also incredible that the selling price is so high that the boss can't make any money because the cost of this cup of coffee is too high. First of all, the coffee cups are made in France and are extremely expensive. Each cup is worth 4000 yen. When the customer runs out of coffee, the coffee cup will be packaged and delivered to the customer. Secondly, each cup of coffee is carefully prepared by the famous teacher on the spot, the salary of the famous teacher is very high, and the coffee material is unique and the raw material cost is very high. Thirdly, the service of this shop is extremely considerate. in the coffee shop decorated as luxuriously as a palace, many waiters dressed as ancient palace maids wait on the side, and the customers are like emperors above ten thousand people, and their artistic conception is indescribable.