How do you view the market downturn in running a coffee shop?-the king of running a coffee shop

The owners of many start-up cafes act as "second landlords". After the house and garage are decorated, they are packaged into simple offices and workstations to provide pure physical entrepreneurial space for entrepreneurial teams and entrepreneurs. Without the support of a professional coffee shop management and operation team and technical team, the hope is to let the entrepreneurial team create its own entrepreneurial atmosphere in order to attract more individuals and teams who want to start a business on the Internet.

There is a serious problem in itself. These entrepreneurial cafes with poor living conditions have no targeted demand matching, no good service experience, no characteristic resources, and when competition intensifies, they will certainly be eliminated because of quality problems, which is the normal law of the market economy.

As a start-up coffee shop, it needs to provide comprehensive services such as financing, venue, training, publicity, etc., in the design of coffee products and the atmosphere of the coffee shop, we should also aim at the core word "entrepreneurship" and crowd attributes to targeted R & D and planning.

How to provide relevant decision-making and implementation methods well, according to different regions and business circles, targeted research and development of products, or targeted design, can be well based on demand and meet demand, which requires operators to think carefully.

Soberly face the market and make decisions with foresight

In behavior, we can see the essence clearly from the phenomenon.

Similar to the phenomenon of "Korean style" and "entrepreneurship", it represents the emergence of a certain kind of consumer groups, targeted demand to provide and quality services, can take a share in the coffee market.

But the premise is that it is still based on the practical professional experience of the coffee shop. This is the essence of running a coffee shop.

So, to open a coffee shop, either choose a reliable coffee brand or have a strong and experienced team. Never get started blindly, otherwise it will only increase the risk of failure.

Last year's "Korean coffee shop" trend was all the rage, all kinds of Korean coffee shops emerged one after another, and many investors in the coffee shop industry went to the sea to test the water. After that, the management problems and quality problems have poured cold water on all investors and made everyone start to rethink the development of the coffee industry.

This year's Entrepreneurship Cafe is in a similar situation. So what's the problem?

Whether it is "Korean Cafe" or "Entrepreneurship Caf é", they are only a type of coffee shop in the coffee industry, with their various characteristics and consumer groups, there is investment value.

But, in essence, they are still a cafe. Blindly follow the trend to test the water, without relevant professional and quality support, there is no way to survive and make a profit. As far as the market phenomenon is concerned, the heat will cool and new trends will emerge. the survival of cafes still depends on the professionalism and quality of coffee culture, coupled with quality service.